Who We Are

We're here to help you avoid trade traps. How do we do it?
With a pretty sizable helping of industry knowledge and maybe a few superpowers.

About Blacksmith Applications

Premier CPG companies choose Blacksmith Applications, which has been around since 2000. The company was founded by Paul Wietecha, who left a career at Kraft Foods to develop a comprehensive, modern trade management solution. Now we’re the industry’s leading TPM, processing more than $4.5 billion in trade promotions each year. We specialize in technology for businesses of all sizes, creating innovative products that deliver trade transparency for CP and foodservice organizations.

Customer-Centric Culture

We treat customers like family and encourage our team members and application users to dream about what’s next. Join us at one of our Smoke Jumpers trade conferences to network with industry peers, get educated on industry best-practices and continuously influence what the market’s best TPM solution looks like. We know that our work will never be done. We evolve with your needs.


Our mission is to deliver trade spend transparency and enable our customers to make profitable decisions

Don’t surrender to trade management challenges just yet.

Victory (and visibility) can be yours.

We can help.

schedule a demo

Our Leaders

Passion, industry expertise and functional knowledge that our competitors can't match.

Paul Wietecha | President & CEO

Paul started Blacksmith Applications in 2000, boasting a career of 20 years in foodservice management with premier CPG companies. Since that time he has become a highly sought after trade spend advisor. With Paul at the helm, Blacksmith continues to pursue innovative solutions as we increase the value gap between our applications and ordinary alternatives.

Karen Cullom | VP, Product Development 

Karen has more than 17 years of experience with pricing analytics and revenue management in the foodservice industry. She possesses a deep understanding of the customer process from her time implementing FORGE with dozens of customers prior to taking the helm of Product Development. Karen serves as an advocate to bring the best software solutions to life.

Paul Cummings | Chief Technology Officer

Paul enjoys applying disruptive technologies to solve real-world problems for our customers. He possesses an unwavering commitment to innovation and has been working at the leading edge of technology throughout his career. From Internet Banking to Internet insurance and now cloud-based Trade Management, he takes pride in edging out the competition.

John Connolly | Chief Financial Officer

John is passionate about working with companies that have both outstanding technology and employees that provide top-tier applications and services to their customer base. He is thrilled to be working with the talented team at Blacksmith Applications; a team that brings exceptional domain expertise to the market.

Jennifer Schiffman | VP, Marketing

Jennifer not only has a profound passion for marketing, she also holds the foodservice industry near and dear to her heart. Jennifer’s experience in Brand, Customer and Segment marketing at Heinz (now The Kraft Heinz Company – and a valued customer) enables her to understand the value Blacksmith brings to clients and helps her bring that value to life.

Chip Greer | Chief Revenue Officer 

Chip has worked in B2B Software and SaaS for more than 20 years. He has a breadth of experience with start-ups, growth stage and large enterprise companies. Chip brings a passionate, client-centric approach and looks forward to working with prospects and customers to enhance trade strategies and solutions with innovative technologies from Blacksmith’s world-class developers and CPG experts.


Boston, MA

One Union Street
Lawrence, MA 01840

Pittsburgh, PA

1000 Cliff Mine Rd Suite 430
Coraopolis, PA 15275

Chicago, IL

300 S Wacker Drive, Suite 820
Chicago, IL 60606-6680