Expert advice on trade spend topics.
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Lack of visibility to trade spend analytics leaves CPG companies vulnerable to poor investments and competitive disadvantages
Sales planning doesn’t have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.
Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.
3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.
Move past a mindset of “what are we spending?” to a more strategic mindset of “what is the optimal return?”.
The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.