Expert advice on trade spend topics.
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These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
Product innovation doesn’t focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.
Only 21 percent of consumer goods manufacturers are truly satisfied with their ability to manage promotions.
Given the complex trade spend process, managing billbacks, deductions and claims is an ongoing challenge for consumer goods manufacturers.
Limited capacity is affecting pickup and delivery procedures for food manufacturers and their distributors.
A combined compete/collaborate approach may be in order as Amazon flexes its muscle in the grocery world.