Blog

Expert advice on trade spend topics.


Top 27 Food and Beverage Thought Leaders to Follow

These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.


Drink It Up: Beverage Innovation in Foodservice

Product innovation doesn’t focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.


Smarter Trade Management through Data Harmonization

Only 21 percent of consumer goods manufacturers are truly satisfied with their ability to manage promotions.


10 Steps: Standardize Deductions and Claims Processing

Given the complex trade spend process, managing billbacks, deductions and claims is an ongoing challenge for consumer goods manufacturers.


Strategy for the Capacity Crunch

Limited capacity is affecting pickup and delivery procedures for food manufacturers and their distributors.


What Does Amazon Mean for the Future of Retail?

A combined compete/collaborate approach may be in order as Amazon flexes its muscle in the grocery world.