Expert advice on trade spend topics.

Foodservice Trade Promotion Drives Supply Chain Transformation

The consumer votes with their feet and if we are to win their dollar then all players in the supply chain must work together to give them what they want.

What Can You Get for Nothing? More Profit with ZBT.

According to a survey, 63% of CPGs targeting cost reductions plan to address commercial spend. 22% of CPGs have turned to zero-based budgeting.

Promotional Mix: Does Your Product Stand Out?

What does today’s promotional marketing mix look like? Read more about how people are influenced to choose which products they buy.

Modern Trade Promotion: Thinking Digital

Today’s digital shopper is spending about 25% of their food budget online; this number is anticipated to grow five-fold over the next decade.

Erase Your Intuition, Automate Effective Trade Rates

Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.

Blacksmith Applications Acquires GoSimple

The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.