Blog

Expert advice on trade spend topics.


Amplify Your Trade Spend: 3 AI Capabilities

Strengthen your trade spend with trade promotion optimization functionality that will smooth your baselines and generate accurate lift coefficients.


Seeking Opportunity through an RGM Lens

Follow these 3 small steps to help you build, maintain and eventually reap the benefits of a revenue growth management approach.


Uncover and Maximize Profit: Revenue Growth Management

CPGs can prioritize a comprehensive revenue growth management (RGM) approach to trade investment, pricing, budgeting and funding guidelines.


Building Food Trust with Blockchain

In response to foodborne illness and consumer concerns, Walmart announced its blockchain technology implementation to ensure food traceability and safety.


Lesson Learned: Distributor Data Detail

Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.


Data-Backed Ideas to Achieve TPO

67% of consumer goods companies can’t simulate promotional outcomes, meaning those who can will eliminate inefficiencies and maximize profit.