Expert advice on trade spend topics.
Sort by Category:
What does today’s promotional marketing mix look like? Read more about how people are influenced to choose which products they buy.
Today’s digital shopper is spending about 25% of their food budget online; this number is anticipated to grow five-fold over the next decade.
Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.
The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.
59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.
2017 can be summed up as our most progressive year yet, with strong year-over-year growth and increased value for our customers.