Expert advice on trade spend topics.
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CPG manufacturers are inundated with information from multiple data sources. Learn how to analyze your data to identify customer and brand opportunities.
Did you know: non-aligned independent operators collectively spend more than $100 billion annually on their purchases.
Whose customer is it? Distribution bids have challenged manufacturers and upped the ante on the implications of winning an losing.
Ready to ditch Excel, email chains and long meetings? Advocate for a trade promotion management software and garner support from an executive.
With customer segmentation, a best practice in foodservice, companies drive profitable decision making, build better trade offers, and efficiently prioritize customers. Segmentation helps your organization focus on the right set of customers.
Spending has increased greater than underlying volume trends. The need for more effective control is just as true for corporate earned income as it is for local marketing, national account pricing and other operator discounts.