Blog

Expert advice on trade spend topics.


Under the Surface: How to Find Trade Spend Visibility

Visibility enables you to reduce inefficiencies, mitigate monetary risks and improve performance. Learn what you should evaluate to find strategic insights.


Foodservice 101: Weighing Your Opportunity with C-Stores

Manufacturers can support c-stores approach to foodservice by providing healthy and fresh products. 90% of c-stores have basic foodservice programs.


What Could Your Business Do with $700,000?

We’ve researched customer performance and evaluated data over time. FORGE delivers a compelling ROI, ranging from 7% – 17%. 


3 Ways Trade Spend Data Empowers Better Business

Consumer goods companies are embracing trade spend data in order to generate actionable decisions that improve trade promotions.


B2B Buyers in a B2C World: PROS Guest Blog

You and your team are probably spreadsheet ninjas. You’ve likely used spreadsheets to manage pricing data for years. This approach is quickly becoming antiquated. It has to change. Now. Find out how modern commerce can give you a winning advantage with B2B buyers.


The New Age of Foodservice Data: Datassential Guest Blog

CPG manufacturers are inundated with information from multiple data sources. Learn how to analyze your data to identify customer and brand opportunities.