Expert advice on trade spend topics.
Sort by Category:
Strengthen your trade spend with trade promotion optimization functionality that will smooth your baselines and generate accurate lift coefficients.
Follow these 3 small steps to help you build, maintain and eventually reap the benefits of a revenue growth management approach.
CPGs can prioritize a comprehensive revenue growth management (RGM) approach to trade investment, pricing, budgeting and funding guidelines.
In response to foodborne illness and consumer concerns, Walmart announced its blockchain technology implementation to ensure food traceability and safety.
Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.
67% of consumer goods companies can’t simulate promotional outcomes, meaning those who can will eliminate inefficiencies and maximize profit.