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Expert advice on trade strategies and sales planning

Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.

The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.

59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.

2017 can be summed up as our most progressive year yet, with strong year-over-year growth and increased value for our customers.

The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.

To eliminate risk, prioritize your trade spend data, define common objectives, and focus on the future.

As the countdown to 2018 begins, we took a look back at what content was most helpful and relevant to you. This blog review features our most-read trade spend posts of 2017.

With the 3D printing, it will be easier to customize ingredients and nutrients, minimize chemical additives, and advance sustainability in food.

Auto pay supports the processing and reimbursement of corporate shelter, buying group rebates and local distributor rate-based offers.

Trade spend subject matter experts lead discussion groups at Smoke Jumpers XVI, then share their top trade spend best practices and takeaways.

Functionality enhancements to our trade spend application. Read about updates to analytics, retail and claims.

Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.