Expert advice on trade spend topics.
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The consumer votes with their feet and if we are to win their dollar then all players in the supply chain must work together to give them what they want.
Manufacturers can support c-stores approach to foodservice by providing healthy and fresh products. 90% of c-stores have basic foodservice programs.
Consumer goods companies are embracing trade spend data in order to generate actionable decisions that improve trade promotions.
Did you know: non-aligned independent operators collectively spend more than $100 billion annually on their purchases.
With customer segmentation, a best practice in foodservice, companies drive profitable decision making, build better trade offers, and efficiently prioritize customers. Segmentation helps your organization focus on the right set of customers.
Many CPG companies have deployed trade spend software to support their retail business, but not as many have actively sought out a solution for their foodservice business.