Expert advice on trade spend topics.
Sort by Category:
Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.
You and your team are probably spreadsheet ninjas. You’ve likely used spreadsheets to manage pricing data for years. This approach is quickly becoming antiquated. It has to change. Now. Find out how modern commerce can give you a winning advantage with B2B buyers.
CPG manufacturers are inundated with information from multiple data sources. Learn how to analyze your data to identify customer and brand opportunities.
Whose customer is it? Distribution bids have challenged manufacturers and upped the ante on the implications of winning an losing.
Spending has increased greater than underlying volume trends. The need for more effective control is just as true for corporate earned income as it is for local marketing, national account pricing and other operator discounts.
Our Vice President of Marketing, Jennifer Schiffman, will be attending the Women’s Foodservice Forum Executive Summit in just about a week. She wrote a guest blog about the upcoming event for WFF. Take a look.