Expert advice on trade spend topics.
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In the past 10 years, foodservice and retail have seen significant digital disruption, and the pace of change is set to accelerate.
To be successful in promotional optimization, you need to start with some fundamental pieces.
As many as 50% of consumers are now seeking more plant-based foods in their diet, and food manufacturers are listening.
The broker needed trained on the TPM application since the amount of pending claims was building and the deduction potential climbing.
As an operator, you’re responsible for building rebate programs for your location(s). So, you need a way to connect all of the pieces together.
The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.