Blog

Expert advice on trade spend topics.


Are You Prepared? Online Grocery to Hit a 20% Market Share

In the past 10 years, foodservice and retail have seen significant digital disruption, and the pace of change is set to accelerate.


TPO Myth vs. Reality

To be successful in promotional optimization, you need to start with some fundamental pieces.


How Food Manufacturers are Embracing Plant-Based Meats

As many as 50% of consumers are now seeking more plant-based foods in their diet, and food manufacturers are listening.


Case Study: $162,000+ Reduction of Pending Dollars

The broker needed trained on the TPM application since the amount of pending claims was building and the deduction potential climbing.


Can Operators Benefit from TPM Functionality?

As an operator, you’re responsible for building rebate programs for your location(s). So, you need a way to connect all of the pieces together.


Blacksmith Applications Acquires GoSimple

The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.