Blog

Expert advice on trade spend topics.


State of the Industry: 2017

Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.


The Manufacturer’s Key Strategic Issue: Whose Customer Is It?

Whose customer is it? Distribution bids have challenged manufacturers and upped the ante on the implications of winning an losing.


Best Practices: Foodservice Customer Segmentation

With customer segmentation, a best practice in foodservice, companies drive profitable decision making, build better trade offers, and efficiently prioritize customers. Segmentation helps your organization focus on the right set of customers.


Are You Losing Sleep Over Your Foodbuy Contracts?

Spending has increased greater than underlying volume trends. The need for more effective control is just as true for corporate earned income as it is for local marketing, national account pricing and other operator discounts.


How to Get 10x the ROI on a Trade Spend Strategy

Organizations aren’t devoting enough energy to the strategy and positioning for pricing, trade spending and operator allowances. More than ever, a thoughtful funding strategy will provide a significant ROI to your business.


Welcome Weston Foods

Blacksmith Applications is pleased to welcome Weston Foods (a subsidiary of publicly-traded Canadian company George Weston Ltd., parent of Loblaw Companies and Shoppers Drug Mart) to our customer family.