Expert advice on trade spend topics.
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Gen Z is shaking up the food industry. CPG manufacturers that build a relationship with Gen Z will reap benefits as their spending power expands.
There is only a 50/50 chance that any given trade promotion will be successful and Only 21% of CG manufacturers are satisfied with their ability to manage promotions.
How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and […]
Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.
We’ve researched customer performance and evaluated data over time. FORGE delivers a compelling ROI, ranging from 7% – 17%.