Blog

Expert advice on trade spend topics.


Smarter Trade Management through Data Harmonization

Only 21 percent of consumer goods manufacturers are truly satisfied with their ability to manage promotions.


The End Cap is Dead: Retail Trade Promotion

How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and […]


State of the Industry: 2017

Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.


What Could Your Business Do with $700,000?

We’ve researched customer performance and evaluated data over time. FORGE delivers a compelling ROI, ranging from 7% – 17%.