Blog

Expert advice on trade spend topics.


Sales Planning: 2 Necessary Conversations

Sales planning doesn’t have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.


The Analytics Mindset: Strategic Promotion Investment

Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.


3 Reasons Not to Cut Your Trade Promotion Investment

3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.


Prioritize Balance for Accelerated CPG Growth

Move past a mindset of “what are we spending?” to a more strategic mindset of “what is the optimal return?”.


Baselines: The Foundation for Analysis and Planning

The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.


Budgeting Boomerang: Analytics for Trade Promotion ROI

CPG manufacturers cannot rely on the same strategies that once allowed them to stay afloat to sustain the revenue growth objectives of their organizations.