Blog

Expert advice on trade spend topics.


Data-Backed Ideas to Achieve TPO

67% of consumer goods companies can’t simulate promotional outcomes, meaning those who can will eliminate inefficiencies and maximize profit.


Private Label vs. National Brands

The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.


The Amazon Effect on Multi-Channel CPG

“Amazon is placing its bet on the future of the food industry,” says Errol Schweizer, a former Whole Foods executive.


How Digital Disrupts CPG Trade Promotion

Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.


The End Cap is Dead: Retail Trade Promotion

How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and […]


Are You Prepared? Online Grocery to Hit a 20% Market Share

In the past 10 years, foodservice and retail have seen significant digital disruption, and the pace of change is set to accelerate.