Expert advice on trade spend topics.
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67% of consumer goods companies can’t simulate promotional outcomes, meaning those who can will eliminate inefficiencies and maximize profit.
The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.
“Amazon is placing its bet on the future of the food industry,” says Errol Schweizer, a former Whole Foods executive.
Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.
How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and […]
In the past 10 years, foodservice and retail have seen significant digital disruption, and the pace of change is set to accelerate.