Expert advice on trade spend topics.
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Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.
59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.
As the countdown to 2018 begins, we took a look back at what content was most helpful and relevant to you. This blog review features our most-read trade spend posts of 2017.
Trade spend subject matter experts lead discussion groups at Smoke Jumpers XVI, then share their top trade spend best practices and takeaways.
Visibility enables you to reduce inefficiencies, mitigate monetary risks and improve performance. Learn what you should evaluate to find strategic insights.
We’ve researched customer performance and evaluated data over time. FORGE delivers a compelling ROI, ranging from 7% – 17%.