Blog

Expert advice on trade spend topics.


Top 27 Food and Beverage Thought Leaders to Follow

These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.


10 Steps: Standardize Deductions and Claims Processing

Given the complex trade spend process, managing billbacks, deductions and claims is an ongoing challenge for consumer goods manufacturers.


Foodservice Analytics: Crack the Code

Many foodservice analytics tools are so complex that even the NSA would be hard-pressed to crack the code. Gain impactful insights with the right platform.


Land O’Lakes Accepts Customer Award for Workflow Automation

Land O’Lakes’ deduction balance is 20% less than what it had been historically, a really impressive result.


Koch Foods Receives Award for Adoption of Best Practices

Koch Foods really took the time to learn what approach would produce the best payout. They’re using FORGE to maximize their efforts.


The End Cap is Dead: Retail Trade Promotion

How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and […]