The Blacksmith Applications MISSION:

Deliver trade spend transparency and enable profitable decision-making for our customers.

At Blacksmith Applications we all come to work every day to help the biggest names in the CPG industry become more profitable. How do we do it? With our market leading cloud-based trade management application, Forge…and a pretty sizable helping of industry knowledge.

CREATE PROGRAMS  |  SETTLE CLAIMS  |  GAIN INSIGHTS

Without visibility into operator and distributor programs, it can be tricky business evaluating profitability. Trade spend is a significant portion of the P&L. Your understanding of its impact should be significant as well.

TAKE BACK THE TRADE SPEND NEGOTIATION WITH POWERFUL PROFITABILITY INSIGHTS

TRADE MANAGEMENT PIONEERS, WHO JUST HAPPEN TO RUN A SOFTWARE COMPANY

LEADERSHIP:

 

Paul Wietecha | President & CEO

Paul started Blacksmith Applications in 2000, boasting a career of 20 years in Foodservice management with premier CPG companies. Since that time he has become a highly sought after trade spend advisor. With Paul at the helm, Blacksmith continues to pursue innovative solutions as we increase the value gap between Forge and ordinary alternatives.

“My mission at Blacksmith is to dramatically change the vantage point from which Foodservice decision makers consider strategies to improve profitability. Our application, Forge, enables customers to gain unprecedented visibility into their trade spend data. Nothing comes close.”

 

Mike Kosek | Senior Vice President of Sales

Mike knows that for an enterprise application to take off, it needs a champion. He is that champion on the Blacksmith team. Having spent more than 25 years working with clients on enterprise level software solutions, his partnership is a valuable asset. Mike helps businesses navigate the decision-making process and evaluate the real potential of a Forge implementation.

“My mission at Blacksmith is to work with clients across functional groups to build consensus and paint the picture of how Forge can improve business results and decision-making. I’m there every step of the way. My focus is always on creating a profitable solution for the customer.”

 

Paul Cummings | Chief Technology Officer

Paul enjoys applying disruptive technologies to solve real world problems for customers and edge out the competition. He possesses an unwavering commitment to innovation and has been working at the leading edge of technology throughout his career. From Internet Banking to Internet insurance and now cloud-based Trade Management.

“My mission at Blacksmith is to lead an extremely talented and dedicated team through a challenging landscape in the development, deployment and operations of the best Trade Management System available. Every solution is built with the customer in mind.”

 

Jennifer Schiffman | Vice President of Marketing

Jennifer not only has a profound passion for marketing, she also holds the Foodservice industry near and dear to her heart. Jennifer’s experience in Brand, Customer and Segment marketing at Heinz (now The Kraft Heinz Company – and a valued customer)  enables her to understand the value Blacksmith brings to clients and helps her bring that value to life.

“My mission at Blacksmith is to ensure that every client has the power to fully unlock trade-transparency within their organization. Our customers are our greatest asset. A relationship with Blacksmith is more than a software solution. It’s your chance to join a trade management brain-trust.”
Blacksmith   |   A Smarter Way to Manage