Spend Smarter. Simplify Trade Promotions with Blacksmith.
Together, we will enable CPGs to spend time driving revenue, not dissecting data.
Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.
With thousands of variables and spreadsheets full of data, complexity is a staple of trade spend management. We’re here to change that. You have straightforward goals and your trade promotion management solution needs to help you meet them.
With our scalable TPM and TPO solutions, you get:
Simplified UX reduces the number of clicks and steps users must take to get results. Manage contracts, validate claims and deductions, and integrate seamlessly with current systems.
Access quantifiable real-time analytics that tell you which promotions work and which don’t. Save time, money, and resources while increasing overall efficiency and ROI.
Integrate historical data, gain visibility into current promotions, and gather actionable intelligence to perform post-event analysis and inform future decisions.
Back in 2000, we started with one goal: find a better way to manage and analyze promotions. Since then, we’ve built a comprehensive trade promotion software and services solution that includes trade promotion management (TPM), trade promotion optimization (TPO), and trade promotion services.
Our platform organizes your data, so you can improve trade spend management.
Our TPM platform handles your trade programs, brokerage commissions, budgeting, planning, settlements engine, deductions management, accruals, reporting and analytics, redistribution volume management, and marketing expenses.
Our TPO platform guides your optimization, baselines, promotional event analysis, planning and reporting management, trade programs, reporting and analytics, budgeting, and planning.
Our industry expertise means we offer a consultative approach to each client that focuses on foundational functions of trade promotions, such as implementation, system support, claims processing, analysis, and insight mining.
“We have been using Blacksmith for several of our divisions for more than 10 years. We wanted an expert that could lead us to the right decisions and the right ways of doing business. Blacksmith took us to that level.”
Our best-in-class trade promotion management (TPM) solution integrates seamlessly with other systems and helps you simplify trade promotion management.
Compile and organize every product, customer, and promotion into a single accessible interface that improves workflows and reduces complexity.
Easily validate claims and deductions. Build a system of trust between you and your customers. Track budgets and monitor processes to accelerate approvals.
Access real-time reports to identify which deals are working. Use your dashboard to establish baselines and gather actionable intelligence.
Every decision has a measurable impact. Build an end-to-end solution by coupling capabilities. Trade promotion optimization (TPO), a tool built to determine the most profitable retail and grocery promotions based on historical and aggregate data, delivers:
Our customer success team is comprised of CPG foodservice and retail industry veterans. We speak your language, understand your challenges, and provide responsive, relevant support during implementation and beyond.
Work with a partner that knows your business.
Businesses of every size partner with us. CPG manufacturers trust Blacksmith to deliver a return on their investment.
Tyson Foods, a multinational brand with over $42 billion in annual sales, uses Blacksmith TPM to improve efficiency and invest in strategic trade planning.
Consumer favorite superfood-filled organic brand Purely Elizabeth implemented Blacksmith TPM and TPO to support their investments in trade.
Farmer-owned and well-known juice and jelly producer Welch’s uses Blacksmith TPO to manage and optimize trade promotions.
We hear from our customers that our experience in the CPG Industry is what sets us apart. Our trade promotion software is founded on well over 100 years of combined experience at companies like KraftHeinz, McCain, Pactiv, Conagra, and many, many more.
You need a trade spend management partner that:
That’s us. Our CPG Industry roots are integral to our CPG software. It’s that simple.
Our expertise in the CPG foodservice and retail industries means we understand the unique challenges you face. And our TPM and TPO solutions are customized to these specific needs:
Find out how our TPM solution simplifies everything – from contract entry to reporting and analytics.
Discover how to use TPM and TPO to manage the weekly flow of retail and demands and optimize ROI.
Part of what makes our trade promotion solutions best-in-class is our deep commitment to trade best practices and technology innovation.
Our annual Smoke Jumpers conference, while presently postponed, serves as an opportunity to connect the best and brightest from the industry.
Find out more about Smoke Jumpers events, the community, and our flagship trade trends magazine by the same name.
Building connections and strengthening the industry is part of our mission. Check out our industry analyses, news, and resources for trade spend management professionals. View All Resources
Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring the latest trends.
Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.
From glossaries to guidebooks, our resource library provides a wealth of resources for both CPG industry veterans and newcomers.
