2019 • Year in Review

It’s that time again. Let’s break down what’s happened at Blacksmith Applications and in the world of our CPG customers in the past 12 months.

First, here are some fun numbers to report:

 

 500,000

promotional events and trade offers entered in Blacksmith systems

 

 20,000+  

 page views to our blog posts and resources

 

1,393  

linkedin followers…. are you one of them?

 

$3.5 Billion

dollars in annual trade processed

 

And if we want to get into allllllll spending for our customers, it’s closer to $10 billion. That includes off-invoice, net pricing, and claims processed by all clients across all products.

Pretty easy to see why we’re all so passionate about what we do. There are a LOT of dollars at stake and we know they can be managed and spent smarter.

 

Our 20th anniversary issue of Smoke Jumpers magazine will be coming out in March 2020. Read & Subscribe!

 

This year we increased system capabilities, expanded customer engagement, grew our customer base, and tried some new things. If you want to learn more about anything we did in 2019, just reach out for more info.

And don’t forget to sign up for our email list (you can do this at the bottom of any website page) to receive the 20th-anniversary comic book, coming out in late January 2020. You won’t want to miss it. Our heroic Blacksmith is back in a blaze of glory.

 

📕 Sneak peek: 20th-anniversary comic book in progress!
Read all the Blacksmith comics + get alerts for the new issues

 

**

Increased Capabilities

Blacksmith Applications Acquires T-Pro Solutions

CPG companies seeking revenue growth and trade promotion solutions can rely on Blacksmith Applications for its powerhouse technologies. This transaction allows us to outpace the competition. Together [Blacksmith Applications and T-Pro Solutions], we have a broad presence across channels as a single market leader.

Customers like Rich Products (watch customer video) are already aggregating all channels of business under Blacksmith solutions.

 

Advanced Analytics

Our customers have been looking for a better way to quickly gather critical business insights. We put their vision to life with our new, advanced analytics platform which allows users to quickly analyze operator, distributor, sales and trade dollar metrics.

 

 

Is this something your team could use? Reach out to learn more.

 

Strategic Trade Group Growth

Smoke Jumpers (Trade Investment Sessions)

In May 2019, we hosted a record number of attendees during our annual Smoke Jumpers event in Chicago. Our keynote speaker, Jack Li of Datassential, energized the crowd with his presentation on menu trends, functional foods and artificial intelligence.

Other speakers included Julie Michel (Rich Products), Mike Druga (Butterball), Mike Bruening (GENPACT), and Tina Wefer (FSICI).

Welcome to the Family

New Customers

More and more CPGs are ready to automate their trade promotion management and optimize their spend. We’ve added awesome companies to our trade ecosystem (see new customer announcements here).

Plus, we gained new customers via the T-Pro acquisition:

 

 

Other Highlights from 2019:

 

 

 

 

Looking Forward

 

2020 marks Blacksmith’s 20th anniversary as a company. We look forward to sharing stories from our employees, customers, and industry friends about how our organization has grown into the market-leading solution for CPG manufacturers.

Consulting. Interested in revenue growth, pricing management and analytics but don’t know where to get started? We have the experts to help you – let’s discuss your trade challenges today.

Smoke Jumpers Magazine. We continue to grow the subscriber base for our magazine created by, for and about trade spend, CPG trends and technology. If you’re interested in advertising or telling your story, reach out to hello@blacksmithapplications.com (Subject: Magazine Contribution).

More comics! That’s right! The Blacksmith is back with new villains to slay in 2020. If you’ve been part of our community, you’re probably already familiar with these (not so tall) tales. Be sure to subscribe to our emails so that we can send you our 20th-anniversary edition in late January.

 

The Blacksmith saves the day in one of our original comics.

 

If you’re curious about years past, you can check these out:


Related Articles