Your promotional software should come from the CPG industry.
That’s us.
Back when CEO Paul Wietecha started in the CPG industry, contracts were kept in hanging files and claims were manually validated. Double dipping and revenue loss were common, but CPG manufacturers didn’t even have the data to know what was lost or where.
The catalyst behind Blacksmith has always been to find a better way to help companies spend money.
We treat customers and team members like family and encourage everyone to dream about what’s next. Blacksmith was founded on the belief that there is a better way.
Everything we do is rooted in an unfailing commitment to serve as more than a software provider.
Watch this video to get to know our team and our customers.
Making better decisions about trade spend starts with data.
Our CPG SaaS solution started with the objective of harmonizing data points and making connections. With these tools, we’ve helped hundreds of CPG manufacturers invest in smarter promotional spending.
Centralize planning, budgeting and trade execution with best-in-class trade promotion management.
Build a better baseline and master post-even analysis with our trade promotion optimization technology.
We’re a one-stop-shop for software, service and support – including claims processing, consulting and implementation.
Our team is comprised of talent from within the CPG industry. It’s this unique collective experience that impacts how our platform is designed to address your specific industry challenges.
For us, it’s about more than software. It’s about solving real problems with collaborative teams. It’s about giving CPG manufacturers exactly what they need to manage trade efficiently. It’s about designing the best trade technology solutions for the CPG industry.
It’s about finding a better way.
Our team brings unique CPG expertise to every customer interaction.
Together, we will enable CPGs to spend time driving revenue, not dissecting data.
Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.
In a competitive set where CRM solutions simply serve as a repository for data and pipeline tracking, the FSE platform, combined with Blacksmith’s data and applications, will yield insights that tell CPGs where to spend their time selling and even what price to offer for a higher-probability win.
Our collective future is bright.
Our annual Smoke Jumpers conference is the industry-leading food and beverage networking event. The community connection goes beyond in-person sessions and lives online through discussion groups, the magazine and more.
Check out the latest news and industry trends by viewing our resources for CPG trade analysts and technology leaders.
Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring timely trends.
Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.
From glossaries to guidebooks, our resource library provides a wealth of knowledge for both CPG industry veterans and newcomers.
