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The Team Behind The Industry’s Leading Trade Spend Solutions

Your promotional software should come from the CPG industry.
That’s us.

On A Mission To Find A Better Way

Back when CEO Paul Wietecha started in the CPG industry, contracts were kept in hanging files and claims were manually validated. Double dipping and revenue loss were common, but CPG manufacturers didn’t even have the data to know what was lost or where.

The catalyst behind Blacksmith has always been to find a better way to help companies spend money.

Play Video

Welcome To The Blacksmith Family

We treat customers and team members like family and encourage everyone to dream about what’s next. Blacksmith was founded on the belief that there is a better way.

Everything we do is rooted in an unfailing commitment to serve as more than a software provider.

Watch this video to get to know our team and our customers.

Software & Services That Support Trade Data Transparency

Making better decisions about trade spend starts with data.

Our CPG SaaS solution started with the objective of harmonizing data points and making connections. With these tools, we’ve helped hundreds of CPG manufacturers invest in smarter promotional spending.

Trade Promotion Management (TPM)

Centralize planning, budgeting and trade execution with best-in-class trade promotion management.

TPM Deep Dive

Trade Promotion Optimization (TPO)

Build a better baseline and master post-event analysis with our trade promotion optimization technology.

TPO Deep Dive

Sales Enablement

CRM and insights that map all customer, product and sales team relationships and performance. Identify and activate against whitespace opportunities.

SE Deep Dive

Trade Promotion Services

We’re a one-stop-shop for software, service and support – including claims processing, consulting and implementation.

Services Deep Dive

Paul Wietecha Blacksmith Applications

Your Partner & The CPG Industry Authority

Our team is comprised of talent from within the CPG industry. It’s this unique collective experience that impacts how our platform is designed to address your specific challenges.

For us, it’s about more than software. It’s about solving real problems with collaborative teams. It’s about giving you exactly what you need to manage trade efficiently. It’s about undeniable ROI.

Our team is prepared to walk you from inception to implementation. You won’t need high-cost third parties to pop in at any point. We take pride in this unique approach.

Contact Us To Discuss Your Project

Leading The CPG Industry Hits Close To Home

Our team brings unique consumer brand expertise to every customer interaction.

Paul Wietecha

Paul Wietecha

CEO & President
Scott Poitevent

Scott Poitevent

Chief Financial Officer
Karen Cullom

Karen Cullom

Vice President of Product Development
Jennifer Schiffman

Jennifer Schiffman

Vice President of Marketing
Rachael Zierden

Rachael Zierden

Vice President of Strategic Services
Terry Ziegler

Terry Ziegler

General Manager, Blacksmith TPO
Paul Cummings

Paul Cummings

Chief Technology Officer
Brian Maloney

Brian Maloney

General Manager, Blacksmith TPM
Dan Scheunemann

Dan Scheunemann

Vice President of Sales
TABS acquisition by Blacksmith Applications

Our Latest Acquisition: TABS Analytics & Decision Insight

Together, we will enable CPGs to spend time driving revenue, not dissecting data.

Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.

Read More

 

Data Harmonization & Insights

TABS Analytics

Our proven approach ensures disparate data sources are harmonized, optimized, and deployed in tools that deliver sales and marketing insights at the speed of thought.

Learn More About TABS

TABS Analytics is a division of Blacksmith Applications

Virtual Research

Decision Insight

The first research practice to offer virtual shopping with results matching in-market performance time after time. Test package design, price points – really any product, menu, or merchandising edit.

Learn More About Research

Decision Insight is a division of Blacksmith Applications

 

Group at Smoke Jumpers 2017

2021 Session Replays

Our annual Smoke Jumpers conference is the industry-leading food and beverage networking event…and this year it all happened online.

More than 325 CPG pros joined us for an epic virtual pow-wow and you can catch all the replays right here on our site.

Replay Smoke Jumpers Online

Hear The Latest From Our CPG Industry Analysts

Check out the latest news and industry trends by viewing our resources for CPG trade analysts and technology leaders.

blog-coffee

Blog

Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring timely trends.

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Product Videos

Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.

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Resources

From glossaries to guidebooks, our resource library provides a wealth of knowledge for both CPG industry veterans and newcomers.

Your Promotional Software Should Deliver Profitable Outcomes

There’s a better way to manage and optimize trade promotions. You should have a solution that’s been optimized for decades and was built from the ground up with industry expertise at every step.

Get Started With Blacksmith

 

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One Union Street
Lawrence, MA 01840

(888) 915-6357

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