Your promotional software should come from the CPG industry.
Back when CEO Paul Wietecha started in the CPG industry, contracts were kept in hanging files and claims were manually validated. Double dipping and revenue loss were common, but CPG manufacturers didn’t even have the data to know what was lost or where.
The catalyst behind Blacksmith has always been to find a better way to help companies spend money.
We treat customers and team members like family and encourage everyone to dream about what’s next. Blacksmith was founded on the belief that there is a better way.
Everything we do is rooted in an unfailing commitment to serve as more than a software provider.
Watch this video to get to know our team and our customers.
Making better decisions about trade spend starts with data.
Our CPG SaaS solution started with the objective of harmonizing data points and making connections. With these tools, we’ve helped hundreds of CPG manufacturers invest in smarter promotional spending.
Centralize planning, budgeting and trade execution with best-in-class trade promotion management.
Build a better baseline and master post-event analysis with our trade promotion optimization technology.
CRM and insights that map all customer, product and sales team relationships and performance. Identify and activate against whitespace opportunities.
We’re a one-stop-shop for software, service and support – including claims processing, consulting and implementation.
Our team is comprised of talent from within the CPG industry. It’s this unique collective experience that impacts how our platform is designed to address your specific challenges.
For us, it’s about more than software. It’s about solving real problems with collaborative teams. It’s about giving you exactly what you need to manage trade efficiently. It’s about undeniable ROI.
Our team is prepared to walk you from inception to implementation. You won’t need high-cost third parties to pop in at any point. We take pride in this unique approach.
Together, we will enable CPGs to spend time driving revenue, not dissecting data.
Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.
Our proven approach ensures disparate data sources are harmonized, optimized, and deployed in tools that deliver sales and marketing insights at the speed of thought.
TABS Analytics is a division of Blacksmith Applications
The first research practice to offer virtual shopping with results matching in-market performance time after time. Test package design, price points – really any product, menu, or merchandising edit.
Decision Insight is a division of Blacksmith Applications
Our annual Smoke Jumpers conference is the industry-leading food and beverage networking event…and this year it all happened online.
More than 325 CPG pros joined us for an epic virtual pow-wow and you can catch all the replays right here on our site.
Check out the latest news and industry trends by viewing our resources for CPG trade analysts and technology leaders.
Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring timely trends.
Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.
From glossaries to guidebooks, our resource library provides a wealth of knowledge for both CPG industry veterans and newcomers.