Paul started Blacksmith Applications in 2000, boasting a career of 20 years in foodservice management with premier CPG companies. Since that time he has become a highly sought-after trade spend advisor. With Paul at the helm, Blacksmith continues to pursue innovative solutions as we increase the value gap between our applications and ordinary alternatives.
The opportunity to work with the people at our company. We have a fantastic culture of collaborative problem-solving and we always rise to meet tough challenges. I really respect and truly enjoy tackling those challenges with my co-workers. Additionally, I feel like our efforts make a difference for our clients and their business. It’s very rewarding to contribute meaningful value for the customer.
“Throughout each day, I find myself asking “What’s Important Now” (which can be abbreviated as WIN).
In our business, we juggle many priorities across a broad range of activities. Prioritizing how we spend our time is extremely critical for all us if the company is going to succeed. When we focus on the right tasks at the right time, we deliver great results. Our clients, their needs and the industries we serve are all evolving rapidly. With each free moment, we have to quickly assess What’s Important Now and tackle the highest priority item next. “
Check out these articles written by our President & CEO. View Paul’s blogs.
In the foodservice business, one of the great topics for debate between manufacturer and distributor is focused on the operator [or end user] and the simple yet complex question, “Whose customer is it?”. Let’s find out.
The reality is: executives all over the industry are anxious about their spending and it’s a much bigger topic than Foodbuy. During the past 10 years, spending has increased greater than underlying volume trends. Is this keeping you up at night too?
I’ve always wondered why executives don’t devote more time and energy to the strategy and positioning of pricing, trade spending and operator allowances. The amount of money spent on these activities is staggering.
