Trade promotion management is the planning and processing of trade spend alongside optimization of your promotion activities.
Regardless of disruption, you've jumped in to tackle changes and challenges with grace and resilience. Let's look at the year in review.
Netflix knows what they're doing when it comes to understanding data. CPGs should apply Netflix's approach to their promotional investments.
Even looking ahead, we know that the pandemic will still be in the picture. What key CPG trends are going to dominate 2021?
Promotion optimization brings together spend analysis and sales planning. Promotion optimization impacts your performance outcomes.
CPGs can’t afford to not sell online if you want to be competitive in today’s marketplace.
As Love Good Fats quickly expands its presence in-store and online, managing trade programs on Excel isn’t cutting it.
The reasons CPGs look at ERPs are really same reasons they look at TPM functionality.
With Blacksmith’s trade software, Nestlé has produced more than 14,000 trade programs and over 2.6 million billback transactions. Learn more.
Here we grow again. This time, into new territory. Territory that our customers have been asking us to enter for years: SALES ENABLEMENT I’d like to announce that Blacksmith Applications recently acquired Food Sales Enablers, and with it, a treasure
If you seek a holistic, intuitive trade promotion planning tool then Blacksmith has the SaaS solution for you.