Trade InvestmentSee All
Trade Spend Management Protects Bottom Line
Poor trade spend management has many CPG companies explaining missed objectives instead of sustainable returns.
How TPM Helps You Improve Accrual Spend Liability
Since spending accruals are the moderate approach and preferred method, CPG manufacturers using the approach have an accrual accuracy of +/- .1%.
Using Optimization to Boost Your Promotions
While many manufacturers worry adopting optimization will replace their investment in TPM software, a bona fide TPO brings out the best in both tools.
Beyond Consumer Insights: TPO Functionality
To limit TPO functionality to only a customer insights department would severely decrease the insights that the application gives others.
Chasing Trade Investment ROI
Getting an accurate trade investment ROI during sales planning has proven problematic for many CPGs.
5 Tips to Establish Profitable Outcomes
We’ve identified 5 tips from successful finance leaders who regularly interact with their sales teams to establish more profitable outcomes.
TPM and TPO Systems Implementation: The Truth
Although integrating new software shouldn’t be taken lightly, TPM and TPO implementation will not engulf your IT resources.
CPG Companies Fishing for Answers in Data Lakes
While data lakes provide access to the vast amount of data a company has, there is significant manual work to fish out any insights.
Lesson Learned: Distributor Data Detail
Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.
Tyson Foods Awarded for Systems Innovation
Tyson made the upgrade from its legacy trade promotion management tool to FORGE TPM due to inefficiencies and time consuming functionality.
Lactalis American Group Wins Deduction Management Award
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using GoSimple TPM, winning the customer award for deduction management.
Build Better Financial Guardrails
Position your organization trade ROI, implement guardrails to protect your investment and align revenue generation objectives.
Sales Planning: 2 Necessary Conversations
Sales planning doesn’t have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.
3 Reasons Not to Cut Your Trade Promotion Investment
3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.
Baselines: The Foundation for Analysis and Planning
The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.