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Promotion optimization brings together spend analysis and sales planning. Promotion optimization impacts your performance outcomes.
CPGs can’t afford to not sell online if you want to be competitive in today’s marketplace.
As Love Good Fats quickly expands its presence in-store and online, managing trade programs on Excel isn’t cutting it.
The reasons CPGs look at ERPs are really same reasons they look at TPM functionality.
With Blacksmith’s trade software, Nestlé has produced more than 14,000 trade programs and over 2.6 million billback transactions. Learn more.
Here we grow again. This time, into new territory. Territory that our customers have been asking us to enter for years: SALES ENABLEMENT I’d like to announce that Blacksmith Applications recently acquired Food Sales Enablers, and with it, a treasure
If you seek a holistic, intuitive trade promotion planning tool then Blacksmith has the SaaS solution for you.
This project was complex; there was a lot of difficult testing. The Clorox team put so much effort in.
Foodservice experts explain what they’re seeing in their businesses and how their perspective on the current industry recovery changes day to day.
Blacksmith’s Advanced Analytics application gives foodservice manufacturers critical business insights on-demand.
After researching trade promotion management and optimization software vendors, Purely Elizabeth decided to implement Blacksmith TPM and TPO.
In June 2019, Performance Food Group (PFG) acquired foodservice distributor Reinhart Foodservice. The transaction value… a cool $2 billion. Reinhart added nearly 30 more distribution centers to PFG’s portfolio. With this merger, PFG becomes one of the largest foodservice distributors