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Expert advice on trade strategies and sales planning

Post-event analysis helps CPGs answer important questions about promotions, see category trends, and quantify COVID sales.

Using virtual research, menu optimization is easy. You can test different scenarios and implement those that maximize sales.

Data harmonization gives CPGs a true view of business performance. Find insights from ecommerce, brick-and-mortar, and specialty channels data.

Foodservice sales enablement software equips salespeople with the tools they need to work efficiently, maximize business, and drive revenue.

K-12 school foodservice is highly specialized and complex. You no longer need to spend time gathering product information for school bids!

During Smoke Jumpers 2021, CPG customers and subject-matter-experts covered topics like post-event analysis and foodservice GTM strategy.

Sysco's new deduction policy is effective July 1. Ask these 10 important and timely questions regarding Sysco's announcement.

In 2020, the natural products industry hit $250+ billion in consumer sales with a compound annual growth rate of 8% over 10 years.

Learn why Spangler Candy has selected Blacksmith Applications as its trade promotion management and optimization solution provider.

Learn the 5 key CPG marketing challenges and learn how the consumer packaged goods industry can turn those challenges into opportunities.

Trade marketing is a B2B marketing strategy designed to increase consumer demand for a product through partnerships.

Trade promotion management is the planning and processing of trade spend alongside optimization of your promotion activities.