Trade InvestmentSee All
Promotion Analytics in a Disruptive Supply and Demand Environment
CPG businesses continue to see disruption due to COVID-19. The grocery channel is adapting to changes – state to state, market to market.
Grocery CPG Manufacturers Share COVID-19 Impacts and Insights
COVID-19 has totally changed consumer shopping behaviors. Find out what this means for your CPG business.
How To Resolve Invalid Deductions with Retail Customers
We’re all in agreement – it’s not easy to catch invalid deductions from your retail customers. And, it’s even more challenging to successfully get all that information together so the invalid deduction(s) […]
Trade Spend Management Protects Bottom Line
Poor trade spend management has many CPG companies explaining missed objectives instead of sustainable returns.
How TPM Helps You Improve Accrual Spend Liability
Since spending accruals are the moderate approach and preferred method, CPG manufacturers using the approach have an accrual accuracy of +/- .1%.
Using Optimization to Boost Your Promotions
While many manufacturers worry adopting optimization will replace their investment in TPM software, a bona fide TPO brings out the best in both tools.
Beyond Consumer Insights: TPO Functionality
To limit TPO functionality to only a customer insights department would severely decrease the insights that the application gives others.
Chasing Trade Investment ROI
Getting an accurate trade investment ROI during sales planning has proven problematic for many CPGs.
5 Tips to Establish Profitable Outcomes
We’ve identified 5 tips from successful finance leaders who regularly interact with their sales teams to establish more profitable outcomes.
TPM and TPO Systems Implementation: The Truth
Although integrating new software shouldn’t be taken lightly, TPM and TPO implementation will not engulf your IT resources.
CPG Companies Fishing for Answers in Data Lakes
While data lakes provide access to the vast amount of data a company has, there is significant manual work to fish out any insights.
Lesson Learned: Distributor Data Detail
Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.
Tyson Foods Awarded for Systems Innovation
Tyson made the upgrade from its legacy trade promotion management tool to FORGE TPM due to inefficiencies and time consuming functionality.
CPG Experts Share Advice For Starting Your TPx Journey
We asked two CPG experts to explain their oganization’s journey to TPx success. See what leaders from InnovAsian and Kelloggs think.
Lactalis American Group Wins Deduction Management Award
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using GoSimple TPM, winning the customer award for deduction management.