These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
Join hundreds of CPG pros who get our trade & tech insights:
Foodservice supply chains are still lumpy nearly three years after the start of the COVID pandemic. In the meantime, digital sales enablement continues its onward march, and can help smooth out some of the bumps.
Life may be like a box of chocolates – but if you use a TPM/O solution you know what you’re going to get on Valentine’s Day.
After two years of disruption, what does 2023 have in store for the CPG industry, and what can players do to leverage it? Read our 5 key trends to operationalize.
Which half of trade promotions work? What role does data-harmonized post event analysis have in understanding this, and what does that look like?
Data harmonization enhances the quality and integrity of your business data to create a single source of truth.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
CPG sales plans and results can stand or fall based on the promotional calendar. But how to know what works and to take the pain out of the promotion scenario planning process?
Digital marketing – specifically retail media – promises CPGs a new ability to attribute sales directly to their media investments.
A list of my 17 favorite CPG podcasts. A multi-task friendly resource where you can learn industry trends and tips.
