Skip to Main Content
Blog

Expert advice on trade strategies and sales planning

Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.

Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.

Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.

Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.

CPGs that want to understand promotional metrics and identify performance trends, need more visibility… they need a TPO solution.

Post-event analysis helps CPGs answer important questions about promotions, see category trends, and quantify COVID sales.

Using virtual research, menu optimization is easy. You can test different scenarios and implement those that maximize sales.

Netflix knows what they're doing when it comes to understanding data. CPGs should apply Netflix's approach to their promotional investments.

Promotion optimization software brings together spend analysis and sales planning. Your company needs a TPO solution for a competitive edge.

If you seek a holistic, intuitive trade promotion planning tool then Blacksmith has the SaaS solution for you.

The right data, correcting data sources, and trade spend truths are all standing in your way of completing an effective post-event analysis.

$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.