Join hundreds of CPG pros who get our trade & tech insights:
Digital marketing – specifically retail media – promises CPGs a new ability to attribute sales directly to their media investments.
CPGs that want to understand promotional metrics and identify performance trends, need more visibility… they need a TPO solution.
Post-event analysis helps CPGs answer important questions about promotions, see category trends, and quantify COVID sales.
Using virtual research, menu optimization is easy. You can test different scenarios and implement those that maximize sales.
Netflix knows what they're doing when it comes to understanding data. CPGs should apply Netflix's approach to their promotional investments.
Promotion optimization software brings together spend analysis and sales planning. Your company needs a TPO solution for a competitive edge.
If you seek a holistic, intuitive trade promotion planning tool then Blacksmith has the SaaS solution for you.
The right data, correcting data sources, and trade spend truths are all standing in your way of completing an effective post-event analysis.
$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.
Like many CPGs trying to remain competitive in margin-compressed categories, this customer's goal was to identify a strategy that would improve revenue.
Are you experiencing trade promotion tehnology challenges? The solution is trade promotion execution (TPx).
Retailers want collaboration. Using data analysis and optimization, CPG companies can go to retail customers and modify sales plans.