These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
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How improving the transparency and frequency of accruals and reporting reduces the likelihood of overspend and underspend shocks.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
CPG sales plans and results can stand or fall based on the promotional calendar. But how to know what works and to take the pain out of the promotion scenario planning process?
Digital marketing – specifically retail media – promises CPGs a new ability to attribute sales directly to their media investments.
Post-event analysis helps CPGs answer important questions about promotions, see category trends, and quantify COVID sales.
Data harmonization gives CPGs a true view of business performance. Find insights from ecommerce, brick-and-mortar, and specialty channels data.
We learned from CPG customers and subject matter experts about best practices in post-event analysis and data harmonization.
Trade marketing is a B2B marketing strategy designed to increase consumer demand for a product through partnerships.
Promotion optimization software brings together spend analysis and sales planning. Your company needs a TPO solution for a competitive edge.
