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Expert advice on trade strategies and sales planning

How improving the transparency and frequency of accruals and reporting reduces the likelihood of overspend and underspend shocks.

Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.

Blacksmith’s Advanced Analytics application gives foodservice manufacturers critical business insights on-demand.

Foodservice manufacturers and COVID-19 business impacts. This topic doesn’t need much introduction – it’s all around us – changing our habits and decisions.

Since spending accruals are the moderate approach and preferred method, CPG manufacturers using the approach have an accrual accuracy of +/- .1%.

Since 2012, the foodservice team has used Blacksmith TPM software to have a regular clear line of sight to all budget dollars.

Distributor trade dollars should be used to the manufacturer’s advantage. One concern we hear is, “I suspect my dollars allocated to local marketing are wasteful. Are they?”

There is only a 50/50 chance that any given trade promotion will be successful. Only 21% of CG manufacturers are satisfied with their ability to manage promotions.

As the countdown to 2018 begins, we took a look back at what content was most helpful and relevant to you. This blog review features our most-read trade spend posts of 2017.

Trade spend subject matter experts lead discussion groups at Smoke Jumpers XVI, then share their top trade spend best practices and takeaways.

Functionality enhancements to our trade spend application. Read about updates to analytics, retail and claims.

Stop dreading your quarter-end accruals and effectively manage your trade pricing with Live Accrual functionality.