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Caitlin Orosz

With Blacksmith’s trade software, Nestlé has produced more than 14,000 trade programs and over 2.6 million billback transactions. Learn more.

Blacksmith’s Advanced Analytics application gives foodservice manufacturers critical business insights on-demand.

After researching trade promotion management and optimization software vendors, Purely Elizabeth decided to implement Blacksmith TPM and TPO.

This project was complex; there was a lot of difficult testing. The Clorox team put so much effort in.

TPO software generates accurate baselines so CPGs like Snyder's-Lance can evaluate post-promotion results in real time.

The virus is affecting every industry and every person, and the CPG supply chain and consumer behaviors are no exception. Read more.

CPG businesses continue to see disruption due to COVID-19. The grocery channel is adapting to changes – state to state, market to market.

Foodservice manufacturers and COVID-19 business impacts. This topic doesn’t need much introduction – it’s all around us – changing our habits and decisions.

84% of industry leaders and decision makers think that sales will grow in 2020.

$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.

Are you experiencing trade promotion tehnology challenges? The solution is trade promotion execution (TPx).

Since 2012, the foodservice team has used FORGE foodservice TPM software to have a regular clear line of sight to all budget dollars.

CPG data analytics address product, pricing and customer behaviors. Only 9% of businesses have fully implemented an analytics operating model.

Retailers want collaboration. Using data analysis and optimization, CPG companies can go to retail customers and modify sales plans.

To limit TPO functionality to only a customer insights department would severely decrease the insights that the application gives others.

Take TPO data and use it as a weapon for profitability – optimize your sales plan throughout the year to influence your bottom line.

Although integrating new software shouldn’t be taken lightly, TPM and TPO implementation will not engulf your IT resources.

Butterball was ready for an integrated trade promotion management process that included planning and P&L management.

Blacksmith's foodservice TPM "isn’t just a systematic tool, it’s a partnership," explains  Lantmännen Unibake's Commercial Controller.

Tyson upgraded from its legacy trade promotion management tool to Blacksmith TPM due to inefficiencies and time consuming functionality.

Land O'Lakes implemented Blacksmith TPO solution which streamlined its business processes and analytical work to help it gain control of the trade investment.

There are burning issues surrounding us, and together, we can blaze new trails, acting together as the initial attack to industry changes and trends.

Retailers are offering more in-store data to consumer goods manufacturers. It's time for CPGs to take their data and analyze it.

Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.

In response to foodborne illness and consumer concerns, Walmart announced its blockchain technology implementation to ensure food traceability and safety.

Not sure what conferences to attend this year? We've created a list of all of the big food and beverage events in 2019.

In a world where more than half of trade deals don't break even, our goal is to provide insights and expertise on trade promotion management trends.

Gen Z is shaking up the food industry. CPG manufacturers that build a relationship with Gen Z will reap benefits as their spending power expands.

Manufacturers that understand the importance of technology, health and sustainability will be ahead of the game.

Trade promotion management is a complicated process. Here's what some food & beverage industry experts find to be the biggest mistakes manufacturers make.

We asked five industry experts, "What has been the biggest disruption to the food and beverage industry in 2018? Has it/will it impact trade spending now/in the future?"

The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.

“Amazon is placing its bet on the future of the food industry,” says Errol Schweizer, a former Whole Foods executive.

Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.

For the restaurant industry, there's an opportunity to improve the supply chain. Even a single efficiency has the potential for major impact.

Between 4-10% of food purchased by foodservice operations is thrown out before reaching the plate. Can manufacturers help reduce waste?

These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.

Product innovation doesn't focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.

There is only a 50/50 chance that any given trade promotion will be successful. Only 21% of CG manufacturers are satisfied with their ability to manage promotions.

Congratulations to the team at Land O’Lakes! Land O’Lakes’ deduction balance is 20% less than what it had been historically, a really impressive result.

A combined compete/collaborate approach may be in order as Amazon flexes its muscle in the grocery world.

Koch Foods really took the time to learn what approach would produce the best payout. They’re using TPM to maximize their efforts.

How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and fulfillment. Run experiments in digital stores – they give you

In the past 10 years, foodservice and retail have seen significant digital disruption, and the pace of change is set to accelerate.

During the May 2018 Smoke Jumpers sessions, Blacksmith Applications awarded Pinnacle Foods for adoption of new capabilities.

KraftHeinz is in the beginning stages of implementing Blacksmith TPM to a business unit that did not have a trade system in the past.

To be successful in promotional optimization, you need to start with some fundamental pieces.

Smoke Jumpers XVII had a varied agenda — so we've compiled the biggest takeaways in industry trends, expectations and challenges.

Food is a big part of consumer spending; Americans spend $627 billion on groceries. Will shoppers start favoring online stores?

The consumer votes with their feet and if we are to win their dollar then all players in the supply chain must work together to give them what they want.

What does today's promotional marketing mix look like? Read more about how people are influenced to choose which products they buy.

Today’s digital shopper is spending about 25% of their food budget online; this number is anticipated to grow five-fold over the next decade.

59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.

As the countdown to 2018 begins, we took a look back at what content was most helpful and relevant to you. This blog review features our most-read trade spend posts of 2017.

The mainstay complexities of foodservice and retail remain and will continue to obscure the consumer goods environment.

With the 3D printing, it will be easier to customize ingredients and nutrients, minimize chemical additives, and advance sustainability in food.

Auto pay supports the processing and reimbursement of corporate shelter, buying group rebates and local distributor rate-based offers.

Manufacturers can support c-stores approach to foodservice by providing healthy and fresh products. 90% of c-stores have basic foodservice programs.

Consumer goods companies are embracing trade spend data in order to generate actionable decisions that improve trade promotions.

Did you know: non-aligned independent operators collectively spend more than $100 billion annually on their purchases.

At least 60% of companies are using custom/manual processes. Don’t miss out on improvement opportunities because you’re using Excel.

When looking for a trade and pricing application that facilitates (and improves) budgeting, planning and decision-making, these are the 3 questions to ask.

Pilgrim's efficiently implemented TPM in 5 months (and came in under budget).

Blacksmith Applications recognized Smithfield Foods with the customer award for superior integration with an enterprise platform.

Nestlé expands TPM capabilities. Nestlé, one of the world’s most notable food companies, implemented Blacksmith TPM in 2016.

Smucker’s took home the customer award for adoption of our trade promotion analytics platform.

Sales, IT, marketing, operations, and management can improve business decisions with the right foodservice TPM application.

Four days. Seven educational workshops. Thousands of participants. One message: ignite leadership with speed and purpose.