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Caitlin Orosz

Trade marketing is a B2B marketing strategy designed to increase consumer demand for a product through partnerships.

CPG businesses continue to see disruption due to COVID-19. The grocery channel is adapting to changes – state to state, market to market.

$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.

Retailers want collaboration. Using data analysis and optimization, CPG companies can go to retail customers and modify sales plans.

Butterball was ready for an integrated trade promotion management process that included planning and P&L management.

Land O'Lakes implemented Blacksmith TPO solution which streamlined its business processes and analytical work to help it gain control of the trade investment.

Retailers are offering more in-store data to consumer goods manufacturers. It's time for CPGs to take their data and analyze it.

Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.

In response to foodborne illness and consumer concerns, Walmart announced its blockchain technology implementation to ensure food traceability and safety.

Gen Z is shaking up the food industry. CPG manufacturers that build a relationship with Gen Z will reap benefits as their spending power expands.

The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.

“Amazon is placing its bet on the future of the food industry,” says Errol Schweizer, a former Whole Foods executive.

Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.

Product innovation doesn't focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.

How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and fulfillment. Run experiments in digital stores – they give you

Wow, if I only knew what I wrote in 2018 would come true so quickly. In 2020, 43% of shoppers used online grocery compared to 24% in 2018.

Food is a big part of consumer spending; Americans spend $627 billion on groceries. Will shoppers start favoring online stores?

What does today's promotional marketing mix look like? Read more about how people are influenced to choose which products they buy.