How trade promotion optimization solutions increase ROI and avoid the promotion definition of insanity in an increasingly dollar-conscious environment.
Trade Promotion Optimization
How trade promotion optimization solutions increase ROI and avoid the promotion definition of insanity in an increasingly dollar-conscious environment.
Life may be like a box of chocolates – but if you use a TPM/O solution you know what you’re going to get on Valentine’s Day.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
