How improving the transparency and frequency of accruals and reporting reduces the likelihood of overspend and underspend shocks.
How improving the transparency and frequency of accruals and reporting reduces the likelihood of overspend and underspend shocks.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
CPG sales plans and results can stand or fall based on the promotional calendar. But how to know what works and to take the pain out of the promotion scenario planning process?
Digital marketing – specifically retail media – promises CPGs a new ability to attribute sales directly to their media investments.
