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Paul Wietecha

Will Amazon disrupt distribution? Craft a hurricane plan for a potentially aggressive move by Amazon into foodservice distribution.

Here we grow again. This time, into new territory. Territory that our customers have been asking us to enter for years: SALES ENABLEMENT I’d like to announce that Blacksmith Applications recently acquired Food Sales Enablers, and with it, a treasure

Foodservice experts explain what they’re seeing in their businesses and how their perspective on the current industry recovery changes day to day. 

Let's break down what's happened at Blacksmith Applications and in the world of trade management, promotions, reporting and optimization in 2019.

Here we are again. A new year. Another exciting announcement. We're offering CPG companies powerhouse technologies to boost revenue and optimize promotions.

We have much to be grateful for but still many resolutions to tackle. Let's relive our top 5 opportunities-answered in 2018.

2017 can be summed up as our most progressive year yet, with strong year-over-year growth and increased value for our customers.

The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.

Whose customer is it? Distribution bids have challenged manufacturers and upped the ante on the implications of winning an losing.

With customer segmentation, CPGs drive profitable decision making, build better trade offers, and efficiently prioritize customers. Segmentation helps your organization focus on the right set of customers.

The need for control is just as true for corporate earned income as it is for local marketing, national account pricing and other operator discounts.

Organizations aren't devoting enough energy to the strategy and positioning for pricing, trade spending and operator allowances. More than ever, a thoughtful funding strategy will provide a significant ROI to your business.

Find realistic suggestions on how to define and control the financial exposure of your business.

Sysco's new deduction policy is effective July 1. Ask these 10 important and timely questions regarding Sysco's announcement.

Foodservice manufacturers struggle to gain control over pricing and allowances offered to GPOs without placing undue risk against the volume these arrangements represent. The need for control increases as more organizations extend their discounts to locations that were assumed to be ineligible.

Aside from insuring value for the dollars you are spending, there is an even bigger economic story that supports taking action about operator-deviated pricing; the average manufacturer offers operator discounts on 40% of their overall volume.

Deviated prices carry higher administrative costs than rebates due to the ambiguity of the effective claim rate. 80%+ of the deviated price offers are ‘private,’ meaning that only a single distributor is aware of the offer and has access to those discounts.

2016 was another banner year and we couldn’t be more excited about the future! We continued to grow our business and increase value for our customers.