Promotion optimization software brings together spend analysis and sales planning. Your company needs a TPO solution for a competitive edge.
Promotion optimization software brings together spend analysis and sales planning. Your company needs a TPO solution for a competitive edge.
The right data, correcting data sources, and trade spend truths are all standing in your way of completing an effective post-event analysis.
Like many CPGs trying to remain competitive in margin-compressed categories, this customer's goal was to identify a strategy that would improve revenue.
Optimize your promotional plans to drive more sales. The foundation of trade optimization is to improve strategy and results.
To eliminate risk, prioritize your trade spend data, define common objectives, and focus on the future.
Using excel is a very manual process; it left a lot of room for error. With TPO, CPG companies can review accurate baselines.
Netflix knows what they're doing when it comes to understanding data. CPGs should apply Netflix's approach to their promotional investments.
