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Basic American Foods Chooses TPM for Effectiveness


Basic American Foods provides operators and school cafeterias with easy-to-make, easy-to-love potato, bean and pasta dishes. In a move to improve its trade promotion management performance, Basic American Foods selected Blacksmith TPM software to manage foodservice trade spend.

Basic American Foods selects Blacksmith TPM

Through TPM solution integration, Basic American Foods has improved processes and created efficiencies for an increased ROI.

Because of automation, Basic American Foods has achieved process efficiency improvements related to:

Along with a more streamlined contract management process, the real-time data analytics gives the foodservice company visibility into purchase trends, any leakage in Basic American Foods’ trade spend process for resolution, and provide insight for forecasting.

Basic American Foods Director of Headquarter Accounts, Dan Ripple, explains,

“The TPM solution is easy to use and easy to customize. It fits the needs of our organization. Being able to consolidate all of our reporting in one location will give us more insight into our trade spend activities and provide more opportunities to improve our bottom line. Not only is the solution great but the customer service from the Blacksmith team is above and beyond.”

Blacksmith Applications TPM system expert Brian Maloney notes, “It is an honor to partner with Basic American Foods. We’re excited to help them see an increased ROI and work with their team to improve their overall trade spend process.”

Basic American Foods became a Blacksmith Applications customer in 2017.