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Kellogg’s Implements TPO Software for Better Post-Event Analytics


With TPO software’s analytical intelligence, CPGs gain trade promotion visibility and process efficiencies.

Kellogg’s recognized the TPO advantage: The ability to efficiently analyze current trade spend to optimize future trade promotion planning. Kellogg’s implemented Blacksmith’s trade promotion optimization (TPO) solution across 3 additional categories.

In 2015, Kellogg’s Global Revenue Management first considered TPO software to consolidate syndicated POS, shipment, and spending data. The initial project consisted of implementation across 4 Kellogg’s categories resulting in:

  1. Reduction in the manual intensity of compiling data
  2. Significant improvement in the accuracy of post promotion analysis

Using TPO software across all Kellogg’s categories reflects the organization’s commitment to using data-driven insights to improve data accuracy, streamline processes, and maximize the return of future trade planning decisions.