With TPO software’s analytical intelligence, CPGs gain trade promotion visibility and process efficiencies.
Kellogg’s recognized the TPO advantage: The ability to efficiently analyze current trade spend to optimize future trade promotion planning. Kellogg’s implemented Blacksmith’s trade promotion optimization (TPO) solution across 3 additional categories.
In 2015, Kellogg’s Global Revenue Management first considered TPO software to consolidate syndicated POS, shipment, and spending data. The initial project consisted of implementation across 4 Kellogg’s categories resulting in:
- Reduction in the manual intensity of compiling data
- Significant improvement in the accuracy of post promotion analysis
Using TPO software across all Kellogg’s categories reflects the organization’s commitment to using data-driven insights to improve data accuracy, streamline processes, and maximize the return of future trade planning decisions.