With TPO, CPGs can make better sales planning decisions to drive profitable results.
Committed to providing optimal results for their growers and their organization, Knouse Foods, Inc., is positioning itself for sustainable growth with by integrating a comprehensive, predictive analytics, trade promotion optimization solution. With the adoption of Blacksmith’s TPO, Knouse has the opportunity to improve trade investment performance and efficiency.
“As a cooperative, it is important that we are making the best decisions for our organization, our growers, our retail partners, and our consumers,” says Peter Brousseau, Director of Strategic Accounts & Trade Spending at Knouse Foods.
“With TPO, we now have better visibility and accountability on trade spending along with the ability to maximize our financial returns.”
Knouse Foods can now leverage constraint-based optimization in creating events and customer plans to align with their corporate objectives and retail partner requirements. In doing so, Knouse will determine the best promotional event or promotional mix for the desired volume, revenue and profit outcomes.
“Knouse is an organization committed to exceeding industry standards in both their product portfolio and their business. We are excited to partner with them to bring better visibility and better results to their organization,” explains Wayne Spencer of Blacksmith Applications.