Nestlé, one of the world’s largest food companies, chose Blacksmith Applications over Vistex and completed a conversion from their homegrown promotion management solution to Blacksmith TPM in 2016.

Nestlé Professional is a foodservice brand dedicated to building relationships with partners and using the strength of their brands to drive profitable growth and guest satisfaction. Some of Nestle Professional’s most notable brands include Chef-Mate, Nescafe, Sjora, Lean Cuisine, and Stouffer’s.


Blacksmith Applications presents Nestlé Professional the customer award for expansion of TPM capabilities.


Nestle Customer Award


Nestle originally implemented Blacksmith TPM with the beverage division and has since extended the application’s functionality to other foodservice units, most recently completing an integration in the company’s culinary division. Nestlé’s goal is to have one trade promotion management software solution across the company.

Sue Plomin, Sr. Project Manager at Blacksmith Applications, says, “The success realized in the Nestle beverage division from using Blacksmith trade systems drove the decision to expand the application across all Nestle foodservice business units in the US and Canada.”

The Nestlé team says the Blacksmith TPM is the trade tool of the future and remarks on several trade spend efficiencies:

  • Accurate trade accrual planning
  • Visibility into indirect sales
  • Improved deduction processing
  • Better benchmarks on market/trade spend
  • Data warehouse to build reports

Michael Niro, Sales Controller at Nestlé, notes, “We’re thrilled to be expanding our relationship with Blacksmith Applications. Claims processing is an area where we see the opportunity for great improvement.”

Congratulations are in order to the entire team at Nestlé for successfully implementing TPM software and fully applying its functionalities to your advantage!