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Tyson Foods Wins Blacksmith Applications Brand Evangelism Award


Tyson Foods is a $37 billion global food company and the world’s largest chicken producer. They achieved an industry ranking of #1 in Fortune’s Most Admired Companies list, 2017. Tyson’s portfolio includes leading brands such as Jimmy Dean, Hillshire Farm, Sara Lee, Ball Park, Wright, Aidells, and State Fair.

On April 25, 2017 Tyson announced the acquisition of AdvancePierre Foods. This strategic acquisition expands the company’s portfolio of prepared foods and protein packed brands, contributing to sustainable, long-term growth.

At Blacksmith’s trade spend conference – Smoke Jumpers,

Tyson Foods was recognized with the award for Brand Evangelism

in recognition of their commitment to industry excellence in trade promotion management.


Eric Stadler and Brian Miller accepted the award on behalf of Tyson Foods.



The team at Tyson Foods understands the importance of software solutions to manage and evaluate their trade promotion business.

Eric has used several applications at various companies in food and packaging throughout his career. He knows the pros and cons associated with various trade spend applications. The team values the industry connections they make and nurture though Blacksmith Applications’ share-group, Smoke Jumpers, where they are frequent attendees.

“Eric and Brian bring tremendous value to our Smoke Jumpers community. They’ve been around the industry a long time and we’re pleased to say that they’ve been part of this group for quite some time as well,” commented Jennifer Schiffman, Vice President of Marketing at Blacksmith Applications.

Blacksmith Applications looks forward to continuing our long-standing industry relationship with Tyson Foods and thanks Eric and Brian for their support and involvement.