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Wayne Farms Gains Insight into Trade Activity


Wayne Farms is the seventh largest vertically integrated poultry producer in the US. Wayne Farms owns and operates 11 fresh and prepared food facilities. The company produces more than 2.6 billion pounds of poultry products each year.

In 2018, Wayne Farms became a Blacksmith foodservice TPM customer. To improve the company’s processes and create operational efficiencies, Wayne Farms manages trade activity through Blacksmith TPM.

Through trade spend automation, the poultry producer has enhanced claims processing, broker commission payments, and trade spend contract management.

Wayne Farms

Wayne Farms – Blacksmith TPM customer


Like other protein manufacturers, Wayne Farms uses trade promotion management to

  • Efficiently manage pricing fluctuations
  • Quickly analyze promotional scenarios
  • Validate deduction payments
  • Calculate compounded or independent formulas



Along with a more streamlined contract management process, the real-time program data analytics provides the poultry manufacturer with visibility into purchase trends – they’ll catch any leaks in their trade spend activity, gain the opportunity to reconcile those dollars, and have insight for forecasting.

“Our internal team and brokers are finding the TPM solution easy to use and easy to customize,” said Wayne Farms’ Senior Manager of Category and Finance Planning, Emileigh Greene. 

“We have better insight into our trade spend activities, lower deduction balances, and better analytics. The Blacksmith team and their customer service is the best we’ve seen.”

“It’s an honor to partner with Wayne Farms. We’re excited to help them increase ROI and we’re excited to work with their team to improve their overall trade spend process,” said General Manager of Blacksmith TPM, Brian Maloney.