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Wayne Farms Gains Insight into Trade Activity


Wayne Farms is one of the largest poultry producers in the US and owns and operates 11 fresh and prepared food facilities. The company produces more than 2.6 billion pounds of poultry products each year.

In 2018, Wayne Farms became a Blacksmith TPM customer.

Managing trade activity through Blacksmith TPM improves the company’s processes and creates operational efficiencies.

Through automation, Wayne Farms will enhance its claim processing, broker commission payments, and trade spend contract management.

Wayne Farms

Like other protein manufacturers, Wayne Farms uses its TPM solution to

  • Efficiently manage pricing fluctuations
  • Quickly analyze promotional scenarios
  • Validate deduction payments
  • Calculate compounded or independent formulas



Along with a more streamlined contract management process, the real-time program data analytics provides the poultry manufacturer with visibility into purchase trends – they’ll catch any leaks in their trade spend activity, and gain the opportunity to reconcile those dollars, and have insight for forecasting.

Wayne Farms’ Senior Manager of Category and Finance Planning, Emileigh Greene, says,


“Our internal team and brokers are finding the TPM solution easy to use and easy to customize. We’ll have better insight into our trade spend activities, lower deduction balances, and better analytics. The Blacksmith team and their customer service is the best we’ve seen.”


Blacksmith’s trade promotion management expert, Brian Maloney says, “It’s an honor to partner with Wayne Farms. We are excited to help them increase ROI and we’re excited to work with their team to improve their overall trade spend process.”