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Wayne Farms Gains Insight into Trade Activity


In 2018, Wayne Farms became a Blacksmith TPM customer. Wayne Farms is one of the largest poultry producers in the US and owns and operates 11 fresh and prepared food facilities. The company produces more than 2.6 billion pounds of poultry products each year.

The integration into Blacksmith’s TPM solution will improve the company’s processes and will create operational efficiencies.

Through automation, Wayne Farms will enhance its claim processing, broker commission payments and trade spending contract management.

Like other protein manufacturers, Wayne Farms looks forward to using Blacksmith TPM solution to manage pricing fluctuations, quickly analyze promotional scenarios, validate deduction payments, and calculate compounded or independent formulas.

Along with a more streamlined contract management process, the real-time data analytics will provide the manufacturer with visibility into purchase trends – they’ll catch any leaks in their trade spend process, and gain the opportunity to reconcile those dollars, and have insight for forecasting.

Wayne Farms’ Senior Manager of Category and Finance Planning, Emileigh Greene, says,

“Our internal team and brokers are finding the TPM solution easy to use and easy to customize. We’ll have better insight into our trade spend activities, lower deduction balances, and better analytics. The Blacksmith team and their customer service is the best we’ve seen.”

Blacksmith’s trade promotion management expert, Brian Maloney says, “It’s an honor to partner with Wayne Farms. We are excited to help them increase ROI and excited to work with their team to improve their overall trade spend process.”