Conagra embraces trade management best practices and have results to back it up.
The Conagra team has been able to improve their trade spend processes with automation from Blacksmith TPM. The tool is intuitive – programs are easily entered; the approval process is sequential – it’s a great resource for audit.
In less than 6 weeks, Conagra eliminated offline record-keeping by streamlining and automating the deviation request process.
The visibility is incredible, but so is the margin precision. Deal level P&Ls show all layers of direct trade impacted.
Conagra has flipped the script on insight analysis with this tool. “It’s a huge win for the company.”
CPG industry outsiders look into our world and see complexity, and their software reflects that misunderstanding. Sure, there are a lot of data points, but in the end CPG software users have four main goals:
Don’t let program, pricing and promotion jargon leave you speechless. Learn the language of foodservice with these 40 trade spend terms.
Not all customers should be treated equal. It’s time to create a pricing approach grounded in segmentation. We’ll walk you through each step.
What happens to your pricing when distributors consolidate? Let’s look at the key variables you should consider during a distributor trade analysis.
