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Conagra Brands

Conagra Brands: Trailblazing Trade Spend Partner

Conagra embraces trade management best practices and have results to back it up.

An Exceptional Partnership For Profitability​

The Conagra team has been able to improve their trade spend processes with automation from Blacksmith TPM. The tool is intuitive – programs are easily entered; the approval process is sequential – it’s a great resource for audit.​

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Conagra Brands Saves Time And Accelerates Results With Blacksmith TPM

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Dynamic Pricing Approval

In less than 6 weeks, Conagra eliminated offline record-keeping by streamlining and automating the deviation request process.

Find Out How They Did It

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Program Management

The visibility is incredible, but so is the margin precision. Deal level P&Ls show all layers of direct trade impacted.

All Blogs Featuring Conagra

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Advanced Analytics

Conagra has flipped the script on insight analysis with this tool. “It’s a huge win for the company.”

Conagra Critiques The Tool 

Foodservice TPM Product Preview

Intuitive Trade Spend Process

THE TPM TRUSTED BY CONAGRA BRANDS

Make your approval process more sequential and quickly trace back on pricing history.

Watch TPM Demo

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Paul Blacksmith Applications

Effective Trade Promotion Management Doesn’t Have To Be Complex

CPG industry outsiders look into our world and see complexity, and their software reflects that misunderstanding. Sure, there are a lot of data points, but in the end CPG software users have four main goals:

  • Organize and manage contracts and promotions
  • Track and validate claims
  • Monitor and manage deductions
  • Analyze and improve trade investment ROI

Recommended Reading

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Glossary

Foodservice Trade Definitions

Don’t let program, pricing and promotion jargon leave you speechless. Learn the language of foodservice with these 40 trade spend terms.

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Whitepaper

Identify Your Best Customers

Not all customers should be treated equal. It’s time to create a pricing approach grounded in segmentation. We’ll walk you through each step.

Learn More

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Blog

Distributor Trade Analysis

What happens to your pricing when distributors consolidate? Let’s look at the key variables you should consider during a distributor trade analysis.

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It’s Simple. Spend Smarter With Blacksmith.

There’s a better way to manage and optimize trade promotions. Our trade promotion software is the only solution built with industry expertise and analysis at every step.

See for yourself what Blacksmith TPM and TPO can do for you.

Request a Demo Today

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