The Retail Trade Toolkit is broken down into six categories that will guide you towards a best-in-class retail trade ecosystem.
Take your trade promotions to the next level with these best practices.
It can be difficult to move to a strategic, optimized trade approach when you’re stuck in the day to day tactics. This whitepaper will walk you through four key areas to focus on to modify your mindset and embrace optimization.
There is a lot to consider when implementing and changing your retail trade strategy. Most importantly, the impact on your end consumer. Read this blog for some considerations on consumer’s changing values.
Enable the power of a growth mindset, instead of getting caught in the cycle of looking to the past for an old solution to a new problem.
Apply these best practices to empower decision making using repeatable, informed processes supported by easy-to-use analysis and predictive planning technologies.
The foundation of PEA is an accurate baseline. In this webinar, retail trade system expert, Shelley Fow, shows you how a baseline really should look.
Conducting PEA should not be a time consuming hassle in your organization. Watch this webinar to learn how to bring automation to your PEA process.
You have access to so much data, probably more than you can process most of the time. Read this blog to consider how you can use the data you already have to think differently and proactively.
In this guide, you’ll learn the framework of best practices for launching your own RFP for trade promotion management and optimization solutions.
We asked two long-time trade promotion execution advocates to share their expert advice on what must be addressed to succeed at organizational change.
Few companies are satisfied with how they manage trade, and many don’t have a clear understanding of where their investment is going. Learn how to prioritize analytics intelligence during promotional planning.
Listen in on a discussion of the most common optimization challenges, CPG industry changes, and insightful solution recommendations that will lead you to a profitable path in trade promotion optimization.