The Retail Trade Toolkit is broken down into six categories that will guide you towards a best-in-class retail trade ecosystem.
Take your trade promotions to the next level with these best practices.
Aligning on a trade promotion strategy is a critical first step. Instead of copying and pasting last year’s tactics, use these resources to prioritize and optimize your most important initiatives.
It can be difficult to move to a strategic, optimized trade approach when you’re stuck in the day to day tactics. This whitepaper will walk you through four key areas to focus on to modify your mindset and embrace optimization.
There is a lot to consider when implementing and changing your retail trade strategy. Most importantly, the impact on your end consumer. Read this blog for some considerations on consumer’s changing values.
Annual trade planning is one of the most important events of the year for many manufacturers, and typically takes many resources and months to complete. Our best practices below will help you save time while offering new ideas to improve your performance.
Watch this video to learn how our customers are crafting strategic plans in 2021 with normalized baselines and optimized promotions.
Enable the power of a growth mindset, instead of getting caught in the cycle of looking to the past for an old solution to a new problem.
Apply these best practices to empower decision making using repeatable, informed processes supported by easy-to-use analysis and predictive planning technologies.
Understand the what and why of building promotional plans that will grow not only your business, but also benefit your retail partner.
Trade promotion management and optimization begin and end with post-event analysis (PEA). Evaluating last year’s performance informs optimization for next year’s events. Automated technology allows you to scale and repeat this process efficiently.
Explore PEA in Blacksmith TPO by clicking through our guided product tour.
The foundation of PEA is an accurate baseline. In this webinar, retail trade system expert, Shelley Fow, shows you how a baseline really should look.
Conducting PEA should not be a time consuming hassle in your organization. Watch this webinar to learn how to bring automation to your PEA process.
You have access to so much data, probably more than you can process most of the time. Read this blog to consider how you can use the data you already have to think differently and proactively.
Once you have a trade strategy in place, planning, analysis, and execution can be streamlined with software solutions. Use these resources to ensure your tech stack delivers on the innovation and automation required for impactful ROI.
In this guide, you’ll learn the framework of best practices for launching your own RFP for trade promotion management and optimization solutions.
In this webinar, we provide step by step instructions for you to follow if you’re ready to overcome trade investment challenges.
Breaking old habits is not easy. Establishing change in your organization can be difficult. Use our resources below to put your best foot forward when encouraging change with your peers.
We asked two long-time trade promotion execution advocates to share their expert advice on what must be addressed to succeed at organizational change.
Few companies are satisfied with how they manage trade, and many don’t have a clear understanding of where their investment is going. Learn how to prioritize analytics intelligence during promotional planning.
Listen in on a discussion of the most common optimization challenges, CPG industry changes, and insightful solution recommendations that will lead you to a profitable path in trade promotion optimization.
Trade promotion software like Blacksmith TPO and Blacksmith TPM bring automation and efficiency to trade promotion execution. Read success stories from our customers below.
