Customers & Testimonials

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Great Companies use Blacksmith Solutions


T-Pro Optimum TPO Stands Above

"The usability of T-Pro Optimum stands above what I've seen in the industry. With it, we continue to make our products and categories more successful for our retail partners while getting our products in front of consumers more and more every day."

- Paul Ford, Global Revenue Growth Director at Perfetti Van Melle

Unilever's Path to Profitable Trade Management

Find out why Adam LeDonne, Managing Director of North America for Unilever Food Solutions,
believes Blacksmith Applications is making a profitable difference for his business.

Real Customers. Real Results.

The Kraft (now The Kraft Heinz Company) foodservice team started looking for a new trade promotion application because their system was too slow and the team lacked visibility into operator profitability. Kraft implemented FORGE – and now, Kraft has unprecedented visibility into trade spend finances while managing business at the rapid pace of expectations.

Pilgrim’s wanted a straight forward trade spend solution to replace their complex legacy system. They wanted an application that didn’t require onerous rounds of customization and one that would support better business decisions. With FORGE, Pilgrim’s now has access to operator visibility, streamlined operator agreements and process automation.

Smithfield’s original TPM provider lacked the expertise to run a foodservice technology implementation. Operator programs and deviated pricing were an ongoing concern. Smithfield decided they needed a knowledgeable partner and new solution: FORGE. Smithfield merged FORGE and SAP HANA – a move we’re seeing on the horizon for other manufacturers as well.

“The implementation of FORGE has been viewed as one of the most successful projects in Simplot’s history. Both from the business and IT perspectives.” said Amy Clark, Application Analyst at Simplot. A user satisfaction survey was conducted with the legacy system and then three months after go-live with FORGE. On a ten-point scale, satisfaction jumped from a three to an eight.

Wayne Farms senior manager of category and finance planning, Emileigh Greene, said, “Our
internal team and Brokers are finding the GoSimple solution easier to use and easy to
customize. We’ll have better insight into our trade spend activities, lower deduction balances,
and better analytics. The GoSimple team and their customer service is the best we’ve seen.”

Commenting on the Land O’Lakes recognition for TPO Achievement, Scott Johnson – Sr. Manager of Business Solutions – said, “We’re proud of what we’ve done over last several years with T-Pro Optimum. I expect we will continue to use TPO more and more not only to get more efficient with our trade investment, but to further define internal processes and see where we can work collaboratively with our retailers.”


No More Bad Prices

“After implementing FORGE, we have better visibility. Our pricing analysts are making better decisions, resulting in prices that are more profitable. We have dramatically reduced ‘bad’ prices going out the door. Before, we had a dartboard approach as to the ‘right’ price. We feel like we’re on track with our expectations from financial and efficiency perspectives.”

-Frank McManus, Revenue Manager

Numbers speak louder than words:

10

Our customers include 10 of the top 25 CPG manufacturers

20

In their category, 20 of our customers are among the top 5

15K

15,000 users rely on Blacksmith every day

$10B

$10 billion in promotions managed every year


The Story of Sky High ROI

How one customer realized a 2% increase in net revenue, a 6% reduction in trade spending and a 21x ROI on their TPO implementation. No, it's not too good to be true.

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