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Sales Enablement Solutions for Data-Driven Foodservice Sales Teams

Easily diagnose whitespace with our foodservice sales enablement go-to-market platform.

Achieve Revenue Targets

Foodservice manufacturers and sales brokers can attain revenue growth more easily with Blacksmith Sales Enablement software – a comprehensive platform that includes everything you need to run a world-class foodservice sales organization. 

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Data Management

Create the ideal product resource for your teams. We mapped all the relationships between foodservice customers, products, and sales teams, creating the ultimate foodservice database.

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CRM & Go-To-Market

Reduce administrative time and support sales activation with a CRM pre-loaded with foodservice customer data. With this solution, minimize the database upkeep and maximize your output.

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Analytics & Insights

Combine technology and customer mapping to achieve just-in-time performance insights. Integrated data unlocks a world of customized insights for your sales team.

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Support

Lean into our team to get the most of your software. We know the foodservice business and will ensure that the technology and training provided will solve problems at every level.

Data Management Empowers Sales

Aggregate your data and content to create the ideal product resource for your internal and outsourced sales teams. Once your product, prospect, operator, and distributor data are organized, you can add sales data to instantly uncover insights about where and what to sell.

Data management tools are ideal solutions for:

  • Your foodservice GTM sales team
  • Food industry sales agency partners and brokers
  • K-12 Schools and customers

Request a Demo

CRM and Go to market

A CRM Your Team Will Love Using

Our CRM comes pre-loaded with foodservice customer data and mobile tools. Taking care of customers means more than record-keeping in your CRM, that’s why we have additional capabilities to support sample management, complaint management, list management, and training.

  • Avoid the painful maintenance of cleansing customer data
  • Connect location-level businesses with parent accounts
  • Update opportunities in a system that simplifies the complexity of foodservice transactions
  • Access your foodservice product data on the mobile app
  • Minimize upkeep and maximize your output

These Foodservice Sales Teams are Optimizing Performance

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Analytics Screenshot Blacksmith TPM

Dashboards that Accelerate Deals

The powerful combination of technology and customer mapping reduces the error-prone work of managing performance insights with Excel. Analyzer tools help you know where you stand today and which opportunities you should tackle tomorrow.

Review the health of your business with:

  • Operator Purchasing Analyzer
  • Distributor Purchasing Analyzer
  • Sales Performance Analyzer

Track internal performance and accountability with:

  • Sales Call Analyzer
  • Sales Initiative Analyzer
  • Opportunity Pipeline Analyzer

Empower Your Sales Team with Performance Insights

Valuable trends are buried in your data. Get detailed insights from location-based claims and invoice data.

Play Video

Analyze Your Business, Your Way

  • See your current sales status and year end projections
  • Email a business review based on detailed purchasing data
  • Gauge product and operator performance
  • Identify potential targets and opportunities
  • Get a complete picture of your membership groups

Request a Demo

Improve Collaboration and Watch Performance Soar

When your internal team and your brokers are all working from the same system, with the same data, it’s easier than ever to make collective decisions that move the needle. 

Keep your teams informed and motivated:

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Tie In Your Broker Network

Syndicate sales insights and product content directly to your partners. Share relevant distributor data, provide reporting, and identify voids so that sales agencies can proactively direct their attention to strong opportunities for incremental sales.

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Gain Operator Insights

Power up your sales with the foodservice operator analyzer – the most complete GPO and CMC database in the industry. See sales performance at the level you need: operator level or rolled-up to the top.

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Access Insights Anywhere

Take your data with you. Manage your deals, tasks, and process from any place and device. Quickly access product information, send spec sheets during your meeting, and record meeting notes in real time.

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“FSE [now a division of Blacksmith Applications] has been a true business partner in the development and refinement of the CRM system that serves as the main platform for our sales organization.”

Ryan Howard
Director of Foodservice Sales, Dole Foods
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Maximize the Impact of Your Sales Team

It’s challenging to identify opportunities in your foodservice market because there’s so many product data points and locations to sell to. We’re here to change that. You should have a sales enablement solution that meets your critical growth goals.

With Blacksmith’s scalable sales enablement solution, you get:

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Connectivity

Harmonize data libraries with customer hierarchies to activate sales in the most productive revenue-generating ways possible.

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ROI

Identify the most granular levels of customer white space. Spend time and resources where it matters most – expanding your customer base and cross-selling with success.

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Insight

Connect your systems to unlock insights about selling, spending, and saving – all in an effort to focus your team on the activities that matter most.

Pilgrim’s Sales Enablement Success

Foodservice teams win by turning data complexities into actionable insights.

Play Video

A Powerful, Singular Place for Your Sales Teams to Focus

With Blacksmith Sales Enablement, the Pilgrim’s foodservice sales team has:

  • Automated data feeds and cleaned master data
  • Delivered insights on demand
  • Built stronger customer relationships
  • Accelerated brand growth
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Visibility to Our Sales Pipeline

“Food Sales Enablers [now Blacksmith Applications] is a valued and effective business partner for our sales and marketing team.

Their systems provide visibility to our sales pipeline and enable easy communication of business initiatives and tools to our sales team and agency sales partners.”

Robin Jensen
Director of Marketing
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Sales Enablement Meeting _ Consultation and Support

(Food)Service Matters

You ask. We answer.

No software solution can be successful without the right support, so make sure the teams you work with know your business.

Our team excels at solving problems and we also take joy in it. Helping customers with the tools, processes and strategies they need to improve efficiency and drive revenue is central to our mission.

Our approach is built on:

  1. Dedicated Account Management
  2. Industry Expertise
  3. Collaborative Problem Solving

Are You Ready To Sell Smarter?

There’s a better way to enable your foodservice sales organization and partners. Our software is the only solution built with industry expertise and supported by a comprehensive foodservice customer and product database.

See for yourself.

Schedule a Demo

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