Easily diagnose whitespace with our foodservice sales enablement go-to-market platform.
Foodservice manufacturers and sales brokers can attain revenue growth more easily with Blacksmith Sales Enablement software – a comprehensive platform that includes everything you need to run a world-class foodservice sales organization.
Create the ideal product resource for your teams. We mapped all the relationships between foodservice customers, products, and sales teams, creating the ultimate foodservice database.
Reduce administrative time and support sales activation with a CRM pre-loaded with foodservice customer data. With this solution, minimize the database upkeep and maximize your output.
Combine technology and customer mapping to achieve just-in-time performance insights. Integrated data unlocks a world of customized insights for your sales team.
Lean into our team to get the most of your software. We know the foodservice business and will ensure that the technology and training provided will solve problems at every level.
Aggregate your data and content to create the ideal product resource for your internal and outsourced sales teams. Once your product, prospect, operator, and distributor data are organized, you can add sales data to instantly uncover insights about where and what to sell.
Data management tools are ideal solutions for:
Our CRM comes pre-loaded with foodservice customer data and mobile tools. Taking care of customers means more than record-keeping in your CRM, that’s why we have additional capabilities to support sample management, complaint management, list management, and training.
The powerful combination of technology and customer mapping reduces the error-prone work of managing performance insights with Excel. Analyzer tools help you know where you stand today and which opportunities you should tackle tomorrow.
Review the health of your business with:
Track internal performance and accountability with:
Valuable trends are buried in your data. Get detailed insights from location-based claims and invoice data.
When your internal team and your brokers are all working from the same system, with the same data, it’s easier than ever to make collective decisions that move the needle.
Keep your teams informed and motivated:
Syndicate sales insights and product content directly to your partners. Share relevant distributor data, provide reporting, and identify voids so that sales agencies can proactively direct their attention to strong opportunities for incremental sales.
Power up your sales with the foodservice operator analyzer – the most complete GPO and CMC database in the industry. See sales performance at the level you need: operator level or rolled-up to the top.
Take your data with you. Manage your deals, tasks, and process from any place and device. Quickly access product information, send spec sheets during your meeting, and record meeting notes in real time.
“FSE [now a division of Blacksmith Applications] has been a true business partner in the development and refinement of the CRM system that serves as the main platform for our sales organization.”
It’s challenging to identify opportunities in your foodservice market because there’s so many product data points and locations to sell to. We’re here to change that. You should have a sales enablement solution that meets your critical growth goals.
With Blacksmith’s scalable sales enablement solution, you get:
Harmonize data libraries with customer hierarchies to activate sales in the most productive revenue-generating ways possible.
Identify the most granular levels of customer white space. Spend time and resources where it matters most – expanding your customer base and cross-selling with success.
Connect your systems to unlock insights about selling, spending, and saving – all in an effort to focus your team on the activities that matter most.
Foodservice teams win by turning data complexities into actionable insights.
With Blacksmith Sales Enablement, the Pilgrim’s foodservice sales team has:
“Food Sales Enablers [now Blacksmith Applications] is a valued and effective business partner for our sales and marketing team.
Their systems provide visibility to our sales pipeline and enable easy communication of business initiatives and tools to our sales team and agency sales partners.”
You ask. We answer.
No software solution can be successful without the right support, so make sure the teams you work with know your business.
Our team excels at solving problems and we also take joy in it. Helping customers with the tools, processes and strategies they need to improve efficiency and drive revenue is central to our mission.
Our approach is built on: