Lactalis has figured out their trade spend process. The company has decreased its open deduction balance by $2.5 million and reduced pending dollars by more than $450,000.
In just one year, Lactalis American Group reduced its deduction balance by $2.5 million. The team credits its success to Blacksmith TPM; “the intuitive tool provides us the visibility and reporting needed to properly evaluate our trade investments,” says Kevin Brenon, Senior Trade Marketing Manager.
“We’ve reduced our deduction balance and pending claim balance significantly – in a matter of just 12-14 months.”
“Our sales force and broker network is more engaged in the system, creating more success.”
“Blacksmith is available to us all day everyday, plus the tool is easy to use. We’ll continue to work together as a team.”
“Our users are much happier with the simplicity of the tool and we, at the corporate office, are extremely satisfied with the results we have seen since going live. Blacksmith has been fantastic as it relates to providing us with system upgrades, reporting requirements, and more.”
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Smucker’s has cut its open deduction balance in half since switching from its legacy trade promotion management system.