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Lactalis

Lactalis: Managing Trade Dollars, Not Software

Lactalis has figured out their trade spend process. The company has decreased its open deduction balance by $2.5 million and reduced pending dollars by more than $450,000.

The System Change That Led To A Surge Of Success​​

In just one year, Lactalis American Group reduced its deduction balance by $2.5 million. The team credits its success to Blacksmith TPM; “the intuitive tool provides us the visibility and reporting needed to properly evaluate our trade investments,” says Kevin Brenon, Senior Trade Marketing Manager.

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A Solution To Meet All Needs

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Profitability

“We’ve reduced our deduction balance and pending claim balance significantly – in a matter of just 12-14 months.”

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Engagement

“Our sales force and broker network is more engaged in the system, creating more success.”

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Service

“Blacksmith is available to us all day everyday, plus the tool is easy to use. We’ll continue to work together as a team.”

We’ve been in your shoes, so we’ve built the foodservice TPM to meet your specific trade spending needs.

  • Manage Contracts
  • Rule Based Workflow
  • Process Automation
  • Approve Claims
  • Track Deductions and Budgets
  • Analyze Data
  • Measure Performance

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Much Happier

“Our users are much happier with the simplicity of the tool and we, at the corporate office, are extremely satisfied with the results we have seen since going live. Blacksmith has been fantastic as it relates to providing us with system upgrades, reporting requirements, and more.”

Kevin Brenon
Senior Trade Marketing Manager, Lactalis American Group
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Want To Reduce Your Deduction Balance?

Managing your deductions doesn’t have to be a headache. You should have control.

Break the cycle! We’ll show you how to reduce your deduction balance, identify customers that aren’t submitting invoices properly, and automate deduction matching.

Let’s Talk

Deduction Management Successes

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Customer Story

All Time Low Deduction Balance

Smucker’s has cut its open deduction balance in half since switching from its legacy trade promotion management system.

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Customer Story

Resolve Major Claim Discrepancies

Lantmännen caught major claim discrepancies and resolved them with the distributor.

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It’s Simple. Spend Smarter With Blacksmith.

There’s a better way to manage and optimize trade promotions. Our trade promotion software is the only solution built with industry expertise and analysis at every step.

See for yourself what Blacksmith TPM and TPO can do for you.

Request a Demo Today

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