Lantmännen Unibake implemented trade spend best practices and the results speak for themselves.
With Blacksmith TPM, the foodservice team at Lantmännen saw results right away. Plus, the application was easy to implement, is easy to use, and gives the team the level of detail they need for efficient trade spend processes.
Lantmännen uncovered claims issues and started recovering deductions that they never knew existed. They’ve even changed program deals that had been around for years to better match their needs and the needs of their customer.
The Lantmännen team decided it was time to implement a foodservice trade spend solution when handling programs and deductions through emails and spreadsheets became unmanageable. Today, our teams have daily communication.
The future is bright! The automated process “makes it easy to query and report on trade spend dollars, which makes providing analysis to leadership more effective,” explains Denise Donati, Commercial Controller at Lantmännen Unibake.
“The team we work with has been a great resource to us. Blacksmith shares knowledge, and they help guide me. General practice information is really beneficial. There’s no question I can’t ask.”
If your deduction balance is spiraling out of control, you’re not alone. Learn how to break the high balance cycle.
Easy tips for you to follow when you’re ready to standardize and simplify claim and deduction processing.