GoSimple Customer: Basic American Foods

Basic American Foods uses GoSimple TPM for their foodservice trade spend.

Basic American Foods logo

In a move to improve the productivity of its trade promotion management performance, Basic American Foods has selected GoSimple LLC.

The integration of Basic American Foods into the GoSimpleTM solution will provide improved processes creating efficiencies and an increased ROI. Basic American Foods will achieve process efficiency improvements related to claim processing, deduction management, broker commission payments, and trade spending contract management.

Along with a more streamlined contract management process, the real-time data analytics will give visibility into purchase trends, any leakage in Basic American Foods’ trade spend process for resolution, and provide insight for forecasting.

Basic American Foods Director of Headquarter Accounts, Dan Ripple, said, “The GoSimple solution is easy to use and easy to customize. It fits the needs of our organization. Being able to consolidate all of our reporting in one location will give us more insight into our trade spend activities and provide more opportunities to improve our bottom line. Not only is the solution great but the customer service from the GoSimple team is above and beyond.”

GoSimple’s COO Brian Maloney said, “It is an honor to partner with Basic American Foods. We are excited to help them see an increased ROI and work with their team to improve their overall trade spend process.”

TPM Health Check

Answer these 7 questions to evaluate how “well” your business is. It may be time to consider a new trade spend approach.

Critical Steps to TPM Success

It’s time to revisit your approach to TPM. This eBook breaks down the critical steps to being successful in foodservice trade spending.