InnovAsian Cuisine Optimizes In-Store Promotions with T-Pro Optimum

Accelerating promotional return and retailer partnerships with optimization.

To improve trade promotion productivity, InnovAsian Cuisine adopts T-Pro Optimum TPO. The trade promotion optimization solution allows the company to quantify the ROI of executed trade promotions and optimize future planning to develop the best in-store promotional strategy.

“We’ve always had a high-level of interest in various trade promotion management tools, but often companies lacked the capabilities of accurately distilling the data that was important to us,” said Joe Kent, Vice President – Consumer Brands, at InnovAsian Cuisine. “What drew us to T-Pro is the optimization service and post-promotional analytics. These tools are exactly what helps us to create impact for our brand and trade promotions.”

As a part of the optimization solution, InnovAsian can analyze and plan trade promotions by tactic, customer and product to achieve maximum revenue and profit results. In selecting T-Pro, the company wanted to move beyond the transactional capabilities of their existing TPM solution, a include the post-event analysis and constraint-based optimization functionality of T-Pro Optimum® to develop and execute the most effective trade marketing strategy.

“T-Pro has been excellent to work with. Their team is responsive as we transition from our old systems to the new, optimized solution,” Kent said.

Together, Blacksmith’s T-Pro solution and InnovAsian are innovating trade promotions through constraint-based modeling and predictive analytics to achieve the most beneficial results.

“We are excited to be working with InnovAsian to help them integrate a solution that achieves the promotional outcomes that fits their objectives,” said Wayne Spencer, VP of TPx Commercialization.

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