Knouse Foods, Inc. Positions Itself for Growth with T-Pro Optimum TPO
Better planning decisions to drive better results with TPO.
Committed to providing optimal results for their growers and organization, Knouse Foods, Inc., is positioning itself for sustainable growth with the integration of a comprehensive, predictive analytics-driven planning solution. With the adoption of T-Pro Optimum trade promotion optimization solution, Knouse has greater efficiency and performance in trade investment optimization.
“As a cooperative, it is important that we are making the best decisions for our organization, our growers, our retail partners, and our consumers,” says Peter Brousseau, Director of Strategic Accounts & Trade Spending at Knouse Foods, Inc. “With trade promotion optimization (TPO) we now have better visibility and accountability on trade spending along with the ability to maximize our financial returns.”
Knouse can now leverage constraint-based optimization in creating events and customer plans to align with their corporate objectives and retail partner requirements. In doing so, Knouse can determine the best promotional event or promotional mix for the desired volume, revenue and profit outcomes.
“Knouse is an organization committed to exceeding industry standards in both their product portfolio and their business. We are excited to partner with them to bring better visibility and better results to their organization,” states Wayne Spencer, VP of Retail TPx Commercialization.
Follow these steps to overcome your challenges and create TPx value through annual planning, plan execution and settlement.
Historical data provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable.