Land O’Lakes Prioritizes Analytics and Customer Planning with T-Pro Optimum

Big Wins: Data-driven decision making, predictable outcomes, and sustainable growth


Prioritizing improvements to the productivity and performance of their trade promotion investment, Land O’Lakes, Inc. has selected T-Pro Optimum Trade Promotion Optimization solution.

With the integration of T-Pro into its current Trade Promotion System and processes, Land O’Lakes will experience the improved efficiencies and data visualization of real-time post-event analytics to measure quantifiable ROI and KPIs.

Now Land O’Lakes has one customer planning and intelligence center with accurate baselines and predictive analytics. The sales team benefits from a complete and integrated solution encompassing post-event analytics and customer planning. 

Blacksmith (Blacksmith Applications acquired T-Pro in January 2019) is committed to providing industry-leading analytics practices to the entire team at Land O’Lakes.

“We look forward to assisting Land O’Lakes in automating much of their analytical and planning capabilities by tying together various data sources to build better trade plans and achieve their organizational goals,” states Blacksmith VP of TPx Commercialization, Wayne Spencer.

Choosing a TPO Solution

Examine the benefits of TPO, identify the key factors to consider and questions to ask in order to choose the right solution for your organization’s needs.

Business Case for TPx

Follow these steps to overcome your challenges and create TPx value through annual planning, plan execution and settlement.