Snyder’s-Lance to Optimize Retail Trading Partner Relationships with T-Pro Optimum®

Better data-driven joint planning through best-in-class TPO

Snyder-Lance TPO


Snyder’s-Lance is ushering in better data-driven joint business planning opportunities with the implementation of T-Pro Optimum Trade Promotion Optimization Solution (TPO) from Blacksmith Applications. The choice supports their commitment to category growth through improving relationships with their retail partners.

Mike Downey, VP of Strategic Planning and Commercialization at Snyder’s-Lance said,

“As we continue to expand our trade promotion optimization capabilities, T-Pro has become a core component of our work. Optimum provides us with a deeper level of visibility to our promotional events which allows us to make better investment decisions for both our retail partners and for our customer teams.

The T-Pro team has been a great partner in getting our organization up and running and we look forward to working with them to accelerate our capability.”

T-Pro Optimum® provides a single promotion and pricing intelligence center that will generate accurate baselines to evaluate post-promotion results in real time. In addition, T-Pro provides a seamless planning solution to generate an optimal business plan for Snyder-Lance’s retail trading partners.

The insights gained from these capabilities will open the door to positive category impact and mutually beneficial results. Furthermore, this initiative aligns with Snyder’s-Lance’s published corporate objectives of improving trade spend productivity and effectiveness.


Excited to see the impact of these powerful capabilities, the Snyder’s-Lance and Blacksmith teams rolled out T-Pro Optimum® in less than 8 weeks.


“We wanted the insights of an experienced team who clearly had learned from and grew from working with a strong group of clients. In T-Pro we found this partner and a solution that was intuitive and pragmatic in addressing our needs,” says Nikhil Sawant, CIO of Snyder’s-Lance.

T-Pro is honored to be working with Snyder’s-Lance with its commitment to industry-leading analytics-driven growth. “We take pride in working with a professional organization dedicated to taking their learnings to improve both their own growth and the health of their retail partners.

The ability to save time with improved processes and costs with improved intelligence while minimizing the strain on IT and other internal resources positions Snyder’s-Lance and our existing family of clients for annuitized results,” states Blacksmith Applications VP of Retail TPx, Wayne Spencer.

With T-Pro Optimum®, customers can now take their accurate baselines and reliable insights and build a trade promotion strategy that aligns with revenue management goals. Given the power to define growth and pattern expectations, companies can more accurately plan for optimal results.

T-Pro Optimum® is the first-ever predictive planning software to utilize future baseline planning, rather than focusing on the past.

Choosing a TPO Solution

Examine the benefits of TPO, identify the key factors to consider and questions to ask in order to choose the right solution for your organization’s needs.

Business Case for TPx

Follow these steps to overcome your challenges and create TPx value through annual planning, plan execution and settlement.