Ventura Foods Rolls Out T-Pro Optimum
Improving processes and data-driven decisions for record results.
Ventura Foods rolled out T-Pro Optimum to efficiently analyze their trade promotion results and optimize future trade promotion investments with their retail trading partners. With T-Pro Optimum, Ventura can consolidate their data — syndicated point of sales history, shipment, pricing, cost of goods, trade promotion spending — into one customer promotion and planning intelligence center.
“We welcomed the opportunity to integrate T-Pro Optimum with Ventura’s current TPM system. It eliminates manual planning and analysis and works hand in hand with their sales organization to help drive record results,” states Wayne Spencer, VP Commercialization Retail TPx.
Blacksmith Applications is excited to see Ventura Foods achieve its strategic objective of optimizing trade promotion investments to grow revenue and profit, and welcome them to the growing list of clients utilizing our trade promotion optimization solution.
Historical data provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable.