New GoSimple Customer: Wayne Farms
One of the largest poultry producers in the US switches to GoSimple TPM.
In a move to improve the productivity of its trade promotion management performance,
Wayne Farms has selected Blacksmith Applications GoSimple TPM Solution.
The integration of Wayne Farms into the GoSimple solution will provide improved
processes creating efficiencies and an increased ROI. Wayne Farms will achieve process
efficiency improvements related to claim processing, deduction management, broker
commission payments, and trade spending contract management.
Along with a more streamlined contract management process, the real-time data analytics
will give visibility into purchase trends, any leakage in Wayne Farms’ trade spend process for
resolution and provide insight for forecasting.
Wayne Farms senior manager of category and finance planning, Emileigh Greene, said, “Our
internal team and Brokers are finding the GoSimple solution easier to use and easy to
customize. We’ll have better insight into our trade spend activities, lower deduction balances,
and better analytics. The GoSimple team and their customer service is the best we’ve seen.”
GM-GoSimple Brian Maloney said, “It is an honor to partner with Wayne Farms. We are excited
to help them see an increased ROI and work with their team to improve their overall trade
We’ve outlined the current state of GPOs, provided definitions and history, and discussion questions for you to think through.
New to the language of foodservice? Using this trade glossary, you’ll be able to better understand the vocabulary associated with trade deals.