Solutions to Manage and Optimize Trade Investment and Sales Planning for Canadian CPGs

Are you ready to start the year with a clear understanding of your promotional performance?
If insights aren't ever-present at your fingertips, let's talk and get you on a new path for the new year.

Quickly & easily report on key promotional and financial metrics:

 

  • Annual trade spend – forecast & actuals
  • ROI detail for the past year, by program or event, by retailer or product/brand group, etc.
  • Annual shipments vs. consumption
  • Annual P&Ls

Trade Investment & Sales Planning Products

Make a resolution to execute high performing promotions in 2020
  • TPM Capabilities
  • TPO Capabilities

TPM Capabilities

  • User-friendly direct & indirect planning
  • Metric-based approval scheme
  • Budget controls
  • Accruals, settlements verification & deduction resolution
  • Robust reporting with best practices

 

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TPO Capabilities

  • Easy visibility into your POS consumption, shipment & spending data
  • Automate post-event analysis with machine learning to yield quantifiable ROI
  • Leverage six client-configured baselines, smoothed for more accurate PEA and predictive/optimized planning

 

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Great Companies Choose Blacksmith Applications

Get out of Excel. Get into Blacksmith solutions.

How are you elevating your trade investment? Convert valuable data into accurate
insights and optimized results with our planning, trade and analytics SaaS solutions.


Understand Your TPO Choices

Examine the benefits of trade promotion optimization and identify the key factors to consider in order to choose the right solution for your organization’s needs.


Unilever's Path to Enhance Profitability

Find out why Adam LeDonne, Managing Director of North America for Unilever Food Solutions, believes Blacksmith Applications is positioning his team for win-win negotiations.


Choose Your Own Adventure

If you need basic or advanced insights, we’ve got you covered. Check out our resource center and blog to learn about trade investment and sales planning topics. There’s something for everyone.

Ready to Talk?