Trade Promotion Optimization for CPG Manufacturers

T-Pro Optimum is a user-friendly trade promotion optimization (TPO) solution for CPG manufacturers that automates data harmonization for real-time post-event analytics and applies constraint-based modeling for optimized trade spend planning results.

Expect a 3-5% return on annual trade investment.

TPO Capabilities

  • Data Harmonization & Analysis
  • AI-Enabled Predictive Planning
  • AI-Driven Optimization

Data Harmonization & Analysis

  • Bring together POS consumption, shipment and spending data.
  • Automate post-event analysis with machine learning to yield quantifiable ROI.
  • Depend on smoothed 4, 6, 8, 13, 26 or 52-week baselines.
  • View volume and pricing trend graphics in the master calendar – an intelligence hub for post-event analysis.

AI-Enabled Predictive Planning

  • Build plans with powerful what-if scenario capabilities.
  • See roll-ups by customer, category or product and hover over individual events to see predicted performance KPIs in the calendar.
  • View overlay planned consumer events, EDLPs and non-promoted weeks to show big picture.
  • Quickly build reports with flexible analytics capabilities.

AI-Driven Optimization

  • Take the guesswork out of event creation with constraint-based modeling.
  • Beat your past performance with budget-centric plans that are optimized for revenue, profit and volume.
  • Use the opportunity finder functionality to identify ideal allocations for incremental funding.
  • Never run an unprofitable promotion again.

One System to Integrate Planning and Generate Revenue

Plan

Execute a collaborative S&OP process built on a foundation of domain expertise. Blacksmith solutions offer visibility to the latest plan projections across sales, marketing, finance, demand, and supply planning.

Optimize

Manage promotions and optimize trade results from one centralized system. Blacksmith offers the best of both worlds (TPM and TPO) under an integrated sales planning and revenue management application umbrella.

Analyze

Real trade promotion effectiveness is fueled by multi-dimensional insights. Blacksmith’s advanced analytics portal makes insight generation possible for adept and entry-level team members with canned reporting and customization templates.

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Great Companies Use T-Pro Optimum

Accolades for T-Pro Optimum TPO

Our trade promotion optimization solution is a favorite among both users and the analyst community.

Upon hearing new of the acquisition, CGT noted in its Readers’ Choice Survey 2019: Editors’ Picks, “Blacksmith significantly boosted its capabilities by acquiring TPO specialist T-Pro Solutions.”

Gartner included T-Pro Optimum as a solution of note in their 2017 Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry.

“The simplicity of the planning process and high degree of usability cannot be understated. We believe that most anybody could learn the solution and begin using it in less than half a day.” – POI TPx Vendor Panorama

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NEW RETAIL TRADE TOOLKIT

We created the Retail Trade Toolkit to be your one-stop shop for blogs, ebooks, webinars and more that will inspire change and innovation in your trade spend approach.

Discover the information and best practices you need to take your CPG promotions to the next level.

 

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FREE Whitepaper: A CPG Guide to Successful Trade Promotion Advancement

Nielsen reports that 33% of trade planning is reactive. Read our whitepaper to avoid phantom obstacles, mobilize your organization and optimize your trade approach.