Trade Promotion Optimization for CPG Manufacturers
T-Pro Optimum is a user-friendly trade promotion optimization (TPO) solution for CPG manufacturers that automates data harmonization for real-time post-event analytics and applies constraint-based modeling for optimized trade spend planning results.
Expect a 3-5% return on annual trade investment.
Data Harmonization & Analysis
- Bring together POS consumption, shipment and spending data.
- Automate post-event analysis with machine learning to yield quantifiable ROI.
- Depend on smoothed 4, 6, 8, 13, 26 or 52-week baselines.
- View volume and pricing trend graphics in the master calendar – an intelligence hub for post-event analysis.
AI-Enabled Predictive Planning
- Build plans with powerful what-if scenario capabilities.
- See roll-ups by customer, category or product and hover over individual events to see predicted performance KPIs in the calendar.
- View overlay planned consumer events, EDLPs and non-promoted weeks to show big picture.
- Quickly build reports with flexible analytics capabilities.
- Take the guesswork out of event creation with constraint-based modeling.
- Beat your past performance with budget-centric plans that are optimized for revenue, profit and volume.
- Use the opportunity finder functionality to identify ideal allocations for incremental funding.
- Never run an unprofitable promotion again.
One System to Integrate Planning and Generate Revenue
Execute a collaborative S&OP process built on a foundation of domain expertise. Blacksmith solutions offer visibility to the latest plan projections across sales, marketing, finance, demand, and supply planning.
Manage promotions and optimize trade results from one centralized system. Blacksmith offers the best of both worlds (TPM and TPO) under an integrated sales planning and revenue management application umbrella.
Real trade promotion effectiveness is fueled by multi-dimensional insights. Blacksmith’s advanced analytics portal makes insight generation possible for adept and entry-level team members with canned reporting and customization templates.
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NEW RETAIL TRADE TOOLKIT
We created the Retail Trade Toolkit to be your one-stop shop for blogs, ebooks, webinars and more that will inspire change and innovation in your trade spend approach.
Discover the information and best practices you need to take your CPG promotions to the next level.
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