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Resources

Tools for transforming trade spend, right at your fingertips.

Learn why virtual shopping is the best research tool to understand true consumer behavior through a Q&A session with Chief Research Officer, Alex Sodek.

It’s critical for CPGs to consider how consumer behavior has changed, will continue to change, and may be changed forever. Watch the video here.

Nearly 70% say they had to purchase different brands because of out-of-stocks. Listen to our discussion about CPG brand adaptation as it relates to changing consumer preferences and behaviors during the pandemic.

What does it actually take to do trade promotion optimization? Learn how to overcome challenges for better promotional events.

Answer these 7 questions to evaluate how "well" your business is. It may be time to consider a new trade spend approach.

New to the language of foodservice? Using this trade glossary, you'll be able to better understand the vocabulary associated with trade deals.

Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives. FREE to subscribe.