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Tools for transforming trade spend, right at your fingertips.

Two-thirds of consumers start their new product search on Amazon. Take Advantage of Prime Day and apply your trade dollars to Amazon advertising.

Nearly 70% say they had to purchase different brands because of out-of-stocks. Listen to our discussion about CPG brand adaptation as it relates to changing consumer preferences and behaviors during the pandemic.

Maybe we can't spin webs to swing from but we can provide trade spend solutions to protect you from disparate data and manual processes.

The global pandemic will impact your business's baseline. We'll show you how to correct data anomalies and improve future sales planning. Watch the webinar.

To analyze promotions, there must be a way to measure the volume sold in the absence of a promotion. That starting point is your base business.

The company saw more than a 16% increase in promotional ROI – without sacrificing volume or spending over budget.

Discover the information and best practices you need to take your trade promotions to the next level, all in one simplified toolkit.

Historical data provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable.

33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.

Follow these steps to overcome your challenges and create value through annual planning, plan execution and settlement.

Examine the benefits of TPO, identify the key factors to consider and questions to ask in order to choose the right solution for your organization’s needs.

Don't let retail trade promotion jargon leave you speechless. Take a look at this 5-page glossary to understand common terms.

Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives. FREE to subscribe.