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Tools for transforming trade spend, right at your fingertips.

This white paper lays out the top-performing types of promotions, explains how you can measure your own trade performance data, and provides suggestions to help you craft a strategy that secures the highest ROI possible.

Customer segmentation enables foodservice manufacturers to drive profitable growth and frame better trade offers.

Discover the information and best practices you need to take your trade promotions to the next level, all in one simplified toolkit.

33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.