How to Master Trade Promotion Management
Wondering how to squeeze more ROI out of your trade promotion management?
Trade promotions are pivotal to any consumer packaged goods (CPG) company’s long-term business plan. They swallow a large portion of your budget and influence how your entire organization operates, impacting strategy for everyone from sales and accounting team members to the finance department and your leadership team.
However, most CPG companies are mishandling their trade promotion figures. Too often, CPG companies will track the wrong metrics, overlook high-ROI opportunities, and lose money along the way.
This white paper is designed to help CPG companies make smarter trade promotion decisions. It lays out the top-performing types of promotions, explains how you can measure your own trade performance data, and provides suggestions to help you craft a strategy that secures the highest ROI possible.